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Social Media Marketing for Business

marketing Archives - Heyo Blog

Matt Baglia

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June 24, 2015

[Infographic] Top 7 Marketing Channels for Small Business Owners

June 24, 2015 | By | 2 Comments">2 Comments

As a small business owner, you want to invest in marketing methods that offer a great ROI for an affordable price. Never dump marketing dollars into something that just isn’t growing your business. Start out small and measure the results of your efforts. Some marketing channels may not be as effective as others, but that’s exactly why you develop a formula that works for you.

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Matt Baglia

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May 20, 2015

5 Legendary ‘Text to Win’ Contest Ideas

Run a text to win contest, and watch your subscriber count soar. If you want to grow your text marketing list at a rapid rate, this is by far the best method. People like large incentives, and with a text to win contest, you can provide just that. Here are 5 legendary text to win contest ideas. Not all apply to your industry or market, so pick one or two that subscribers will find irresistible.
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Darnelle O’Brien

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May 6, 2015

The Role of Color in Brand

If you’re wondering what color to use with your brand or which color to paint the office, think carefully because the colors you choose can affect your ability to achieve your goals.

There’s been a lot written about color psychology, some proven hypotheses and some mere hunches. What we do know is; color can greatly effect human emotion and behavior.
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Darnelle O’Brien

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March 12, 2015

4 Tips to Break the Facebook Algorithm Not Your Budget

Over the past year, Facebook has rolled out algorithm updates that have resulted in decreased visibility for business Pages. And in March this year it reached panic stations with some pages reporting a decrease of organic reach of more than 60%.

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Adele Halsall

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January 22, 2015

What Marketers Need to Know About Facebook’s Planned News Feed Changes

January 22, 2015 | By | 10 Comments">10 Comments

It’s probably come to all of our attention by now that Facebook is no longer playing nice when it comes to marketing. Not only is the social platform becoming more independent by the day (vowing to create its own search tool in place of Microsoft’s Bing), it’s also taking more control over how content is compiled and optimized.

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Dennis Yu

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January 21, 2015

If You Want to Be a Successful Marketer, You Have to Make It about THEM

January 21, 2015 | By | No Comments">No Comments

You’re a busy small business marketer.
You’re no nonsense and care about sales– no time for fluff.

So you have post after post on the social networks trying to drive direct conversions.
Yet these don’t seem to work.

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Jay M. Tucker

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January 16, 2015

How Exceptional Customer Care Drives Word of Mouth Marketing

January 16, 2015 | By | No Comments">No Comments

There are few things that can make someone happier than genuine surprise. Whether that’s one of your best friends bringing your favorite cookies after you get a promotion, or if it’s simply a letter of encouragement from someone close to you when you are going through rough times.

Personally, those are some of the memories that stick out to me the most about the individuals I consider dear to my heart. To put a cliché quote behind it, “it’s not what they did or said, but how they made you feel.”

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