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Social Media Marketing for Business

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Pam Dyer


November 10, 2015

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

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Creating great content isn’t enough.

If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.

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Vivek Patel


October 30, 2015

3 Strategies You Need to Implement Today to Improve your Facebook Engagement

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Improve Your Facebook Engagement

Wondering why your posts are not going viral on Facebook while your competitors’ posts are receiving hundreds and thousands of shares and comments? It hardly has anything to do with luck.

If your Facebook page isn’t growing the way you have expected, you are not alone. Many businesses are abandoning Facebook completely due to lack of growth and user engagement. But honestly, abandoning Facebook is just a bad idea. Why? Simply because with more than 1.5 billion users worldwide, its growth potential is huge. According to a 2015 Social Media Examiner report, Facebook along with LinkedIn is one of the “most important social networks for marketers.”

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Caroline Black


October 28, 2015

How to Protect Your Business (and Your Customers) When Using Social Media

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Creating social media accounts for your business is a great way to attract new customers, as well as keep in touch with the customer base you already have. With over two billion social media users worldwide, it’s wise to set up social media pages at the very least, and possibly even wiser to pay for advertising on sites such as Facebook.

Regardless of whether or not you do decide to advertise on social media websites, you’re sure to find yourself with several new followers who just happened to stumble upon your business page while browsing through the site. Though getting the word out there about your business and acquiring a lot of followers on social media can be a great thing, the unfortunate part is that it could also attract hackers to your page.

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Ash Read


October 20, 2015

How to Understand and Maximize Your Reach on Any Social Network

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Have you ever wondered what percentage of people actually see your Tweets or Facebook posts?

The data shows it can be as low as 2%.

This is in line with our findings at Buffer — on average our 10 most recent Facebook posts have reached around 2.4% of our fans with our highest reaching post being seen by 5.25%.

When you work hard to produce and share great content, it’d be great if people could see it! I’m excited to share some things we’ve found that can help your content break through and reach more of your fans across any social network.

Do you want more people to see your social media posts? Read on for some our of best tips on increasing your reach.

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Dan Slagen


October 8, 2015

71% of Facebook Marketers Forget to Implement This One Thing

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With over 1.4B users on Facebook, companies of all sizes continue to flock to the platform driving brand awareness, leads and revenue. While Facebook offers industry leading targeting, tracking and analytics, there is one offering that isn’t being taken advantage of by the majority of Facebook marketers.

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Amy Porterfield


October 7, 2015

How to Increase Fan Engagement on Your Facebook Page

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Facebook’s organic reach has drastically declined.  That’s a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It’s really a Catch 22: Low engagement means less people see your posts (this lowers your reach), but you can’t increase your your reach if you don’t increase your engagement.  It’s maddening!

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Pam Dyer


October 6, 2015

12 Secret Facebook Features Every Marketer Should Use

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Mastering hidden Facebook features will help you get ahead of your competition.

Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially.

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