Image Image Image Image Image Image Image Image Image

Social Media Marketing for Business

Heyo Blog - Social Media Marketing for Businesses

Stacey Wonder


August 7, 2020

6 Key Steps to a Run Successful Social Media Contest!

August 7, 2020 | By | No Comments">No Comments

Did you know that running a social media contest is an amazing way to increase engagement and boost your brand online? In fact, over 70% of companies use some sort of gamification or contest in their engagement strategy. Social media contests are so popular because of their potential to reach millions of users and generate thousands of entries.

We’ve gathered a list of the most common reasons why social media contests fail. In addition, you’ll find advice and step-by-step instruction on how to prevent your contest from failing.

Why do social media contests fail?

Reason #1 Prize isn’t worth participating
Bad choice of a prize is the first and most common reason why social media contests fail. Irrelevant prizes have no value to the potential participants. Many users decide not to enter because they simply lack motivation.

Reason #2 Lack of instruction on how to enter the contest
Confusing instructions in another common reason why a contest can be ruined. If you don’t see any contest participants, it’s likely because they don’t know how to enter. Sometimes, the contest rules are poorly described. Other times, they are so complicated and confusing that no one wants to enter. Either way, lack of instruction is a major reason why your social media contest can fail.

Reason #3 No follow-up
Leaving your contest deprived of your attention after posting it is another reason why it may fail. Keep in mind that participants’ interest in the contest dies out eventually after they’ve entered. Many contest creators fail to follow up with the participants to keep them interested and encourage sharing.

Reason #4 Lack of visuals
Another common reason why a contest may fail is the lack of visuals. Did you know that human brains process visual information 60,000 times faster than text? That’s why it’s so important to present the rules and the contest itself in a visually appealing way. Otherwise, your contest can get lost in the feed and left unnoticed.

Reason #5 Poor marketing
Last but not least, poor marketing can keep your contest away from going viral. When you’re hosting a social media contest, you can’t just put out a couple of posts and expect them to do the advertising. A significant number of potential participants will pass your contest if it’s poorly marketed.

How do you prevent your social media contest from failing?

Now, as you’ve discovered the most common mistakes and reasons why your contest can fail, let’s dive deep and learn how to prevent them from happening.

1. Evaluate your purpose and resources
Evaluating your resources is the first step that’ll prevent your social media contest from failing. It’s important to identify the purpose of your contest during this stage. Do you want to increase social media engagement? Do you want to grow your email list? Or are you interested in encouraging user-generated content? Answering these questions will help you identify the contest entry structure and rules.

Also, you’ll need to set up the budget for your social media contest. Make sure to consider the cost of your prize, promotion, and any other services you’ll need.

2. Choose a prize
For your contest to be successful, the prize should be worth participating in. Offer something unique and exclusive. It’s important to choose a prize that is valuable and relevant to your audience. Speaking of value and relevance, you don’t want to give out free pizza if you own a yoga studio.

Not particularly sure how to choose your prize? Here are some ideas for contest prizes:

  • Your brand’s gift card
  • Your product or industry-related product
  • A unique experience, like a pre-paid vacation
  • Money

Image Source

If you consider a fairly expensive prize, determine whether the return of investment for growing a customer base or increasing an engagement rate is worth the investment.

3. Determine the contest entry structure
Once you’ve set your purpose, evaluated your resources, and chosen a prize, the next step is identifying your contest entry structure. This step includes determining which type of contest and which social media platform to use.

When it comes to choosing a medium, it’s better to pick a social media platform with the highest engagement rates. Even though it’s easier to use one social media platform, using multiple mediums can be more effective. This will help you increase user engagement throughout several platforms and reach a wider audience.

After choosing a medium for your contest, you’ll need to identify the type of contest and entry requirements. There are different types of contests, including a photo or video contest, vote contest, sweepstakes, and like & share. Each type of contest comes with its own requirements. You will need to consider the rules, length, and age appropriateness.
Image Source

Consider asking for an email as an entry requirement. This will help you build up your email list. However, don’t ask for too much personal information, it may divert your followers from participating.

4. Clearly communicate the contest rules
Once you’ve developed the contest requirements, it’s important to clearly communicate them to the audience. It’s useful to present the rules in steps, so they’re easier to follow. Also, you can present them in the form of visuals. Unlike plain text, visuals are better attention grabbers. The start and end dates of the contest should be clearly stated in the instruction.

Have someone proofread your contest rules before posting. Make sure the wording is easy to follow. The rules should be clear, understandable, and simple.

5. Promote your contest
You can’t just put out your contest on social media and expect crazy engagement. Contest promotion starts with the wording. For example, you can hype up the exclusivity of the prizes. If you’re struggling with writing your contest copy, use the help of professional grammar checking services, like Grammarly or Essay Tigers.

Send follow-up emails to keep the participants engaged and interested in your contest. Include a word of encouragement to facilitate reposts and sharing with family and friends.

6. Evaluate, analyze, and reflect
Evaluation is the final step that will help you avoid the failure of your social media contest. When your contest is finished, you announce the winner, award them, and thank everyone for participating. It might seem like the contest is over for the participants, but you still have got one last thing to do.

Running analytics on your social media contest is crucial because it helps you measure success and adjust future contest campaigns. Here are some questions to consider when measuring the return on social media contests:

  • How many users entered your contest? How many voted? How many actively participated?
  • How much time did users spend engaging?
  • How much sharing took place?
  • How many new followers on each platform?
  • How many users opted into your email list?

Answering these questions will help you evaluate your success. Use the data to measure and improve your efforts.

Final thoughts
Before posting your contest, make sure to read the contest rules of the social media platforms you’re targeting. From Instagram to Facebook, each platform has its own rules and regulations. If you fail to comply with the rules, your contest and your social media page can be shut down.

Frank Hamilton


October 30, 2019

The Power Of Hashtag In Marketing: Does It Still Work?

October 30, 2019 | By | No Comments">No Comments

You probably heard about how great hashtags are, especially for social media marketing. But are they really worth it and do they still work? Here are all your questions answered in a simple and comprehensive guide.

What Are Hashtags & Why Do You Need Them?

To put it simply, hashtags are kind of like keywords, but for social media platforms. They help your posts get discovered easier providing you with extra exposure. If you use hashtags, you can connect with people who otherwise wouldn’t even consider you or your business as something they could relate to or find useful.

Moreover, hashtags can help you generate engagement on your posts. It’s much easier to get likes and comments from people who aren’t even following you if you use hashtags in your posts. They are like a trail that guides other users to find your posts. If you are still unconvinced, here are some hashtag statistics:

  • By using at least one hashtag in your Instagram posts, you can increase engagement by 12.6%.
  • Tweets that have hashtags generally get twice more clicks, favorites, retweets, and replies. However, only 24% of all tweets have hashtags.
  • The fewer hashtags you use on Facebook, the better your engagement will be. But using one hashtag is still better than having none.

Where Should You Use Them?

To put it simply, using hashtags on every social media platform will bring you positive results. On the other hand, every platform has its own specifics and requires certain “rules” that can make your hashtags more efficient. Here are some things to keep in mind:

  • Facebook has not disclosed much on how you can make hashtags effective on the social media site, but some users still add a few hashtags to their posts. As mentioned earlier, using one or two hashtags on Facebook is more than enough.
  • Twitter allows you to add almost as many hashtags as you want, but using one hashtag like on Facebook is recommended. The best thing about Twitter is that you can easily find trending hashtags by looking at the sidebar.
  • Instagram allows you to use up to thirty hashtags in one post. In addition to that, you can use up to ten hashtags on your Stories, which is also very useful. The best number of hashtags for usual posts is nine.
  • YouTube’s hashtag power is limited, but you can still use them. Despite this, keep in mind that most of the engagement happens in comment threads.
  • Pinterest is probably the worst platform for hashtag usage out of the ones mentioned. Hashtags work only in the pin description and the searchability is quite limited.

Which Hashtags Should You Use?

Using relevant hashtags is crucial for your post to take off. If you use the wrong hashtags, you may end up having less engagement. Of course, the best thing to do is to conduct hashtag research on your topic and see which hashtags get more engagement (more on this later).

But first, you have to understand the three types of hashtags that you can use in your social media marketing campaign:

  • General Hashtags: These are the kind of hashtags used by everyone. Both regular users and business accounts use such hashtags promoting their posts. The most popular example is the #Love tag which is currently the most popular hashtag on Instagram. General hashtags can help you get your posts into the mass of many other posts without seeming too promotional.
  • Industry Hashtags: These hashtags are related to your specific industry. For example, if you own a makeup brand, some of the hashtags that you can use along with #Makeup are #RedLipstick, #FakeEyelashes, and #PinkPowder among others. Such hashtags help you get into the more niche topics and get through to your audience looking for posts in specific subcategories.
  • Branded Hashtags: These hashtags are the ones used by brands and include both brand names and slogans. For instance, Nike’s branded hashtags would be #Nike and #JustDoIt. Such hashtags are great for running campaigns and encouraging user-generated content. Your followers can reach you by using such hashtags in their posts and you can interact with them on such posts to establish a better relationship. There are also different tools such as Heyo that can help you create contests for social media to go along with your branded hashtags for generating UGC.

All of these hashtag types are amazing for improving your engagement. If used right, they can be a great way to get more exposure and even encourage UGC that you can interact with. Just remember to use all three types so that you don’t get caught only in one group.

How to Do Hashtag Research?
Before starting your social media campaign on any platform, do your research to ensure that you know which hashtags are the best for your content. You can do this in two ways:

  1. Simply go to your chosen platform and start typing a hashtag in the search. You will instantly get suggestions for the most popular hashtags.
  2. Use special tools such as Hashtagify or Tagboard to get the most out of hashtag data. Such tools can give you suggestions based on various factors.

After you find out which hashtags are the best for your topic, you can start using them to promote your posts. Remember to change them once in a while, so that a different audience gets to see your content rather than targeting only one particular group.

At the same time, try starting your own hashtag movements. Create your own hashtags and make them catchy and extremely relevant. Going viral with the help of hashtags is very possible, so you shouldn’t dismiss such an opportunity.

Try to participate in trending hashtags as much as possible. Holiday hashtags are also a great way to get the word out about your business. Check trending hashtags regularly, especially on Twitter. In fact, there is even a feature on this platform that allows you to set up what kind of trending hashtags you want to get depending on your location and interests.

Lastly, don’t overuse hashtags. There is absolutely no need in #tagging #every #word and you will only seem immature that way. On some social media platforms such as Instagram, you can post your hashtags in a comment under the post rather than including them into the caption – and they will still work.

Final Thoughts

All in all, hashtags are definitely worth using in your social media posts and other content as they help you get more exposure and get discovered easier. Take notes while reading this article and start implementing the hashtag technique in your online marketing campaign.

Jim Risner


April 23, 2019

Secrets to Building a Social Media Content Strategy Like a Pro.

April 23, 2019 | By | No Comments">No Comments

Are you reaching the right prospects? Are you spreading the news about your business? If so, congratulations! You have a well-functioning social media marketing strategy. If the answer is negative, chances are that you haven’t mastered the science of social media content creation yet.


Building a social media content strategy is the key to reaching the right people and making the most of your online presence. The task may seem intimidating at first but if you learn from the experience of the pros in the field, you’ll soon get good results.

So, what does it take to build a solid strategy that’s professional and adequate for your respective field? Keep on reading to discover some of the biggest secrets that social media marketing experts keep to themselves.

Know Your Audience, Know Your Audience, Know Your Audience!

We can’t stress the important of knowing your audience enough. Once again – learn about your audience before attempting to do anything else.

Social media marketing is all about addressing a specific group of people. The more niche and relatable your content is, the better your online reputation will become. When you have a good idea about your audience’s profile, you’ll know how to choose the right channels and how to put together a solid content plan.

Social media audience research is a task that requires time and effort. For a start, you may want to determine your market position. Are you addressing a current need or creating a brand new desire in buyers? What types of people will benefit from the products and services you have to sell? Where are these people located? Are they employed? How much money do they earn?

Doing competition research will give you some idea about the types of people you should be addressing. The same applies to doing paid social media promotion and setting the right demographic criteria. In fact, this is one of the simplest options for populating your communities with the right people and seeing a high return on investment.

Base the Content Strategy on Each Individual Channel

Here’s another essential to keep in mind – you can’t use the same content on Facebook, Instagram, Twitter, LinkedIn and the other social media profiles that you maintain. Each of these platforms has its specific audience and communication tools. Thus, you should have a separate content strategy for each of the channels that you’re on.

Multiple social media profiles require constant monitoring. You may start with a few of those but sooner or later, you’ll find out that your efforts should be focused on only a couple of channels that deliver the highest level of engagement for your brand.

You’ll learn a bit more about the content that’s best for each channel through experience. In the beginning, however, you may rely on the following tips to boost the relevance of your content strategies:

  • Facebook posts: short texts, videos and images tend to benefit from the highest level of engagement. This social network offers quite a lot of versatility when it comes to the content that delivers the best results.
  • Twitter: very brief sentences, slogans and images are ideal for the purpose of Twitter promotion. You can also post links to your website with brief captions.
  • LinkedIn: opt for longer texts, as well as longer captions that lead to relevant links. When using LinkedIn, keep in mind that you’ll usually get best results by engaging in B2B promotion.
  • Instagram: obviously, this channel is the one to use for the publication of photo and video content. Keep the captions short and look for good hashtags.
  • Google+: images and links to your website accompanied by brief captions tend to see the highest level of engagement.

Make the Content Itself Good

This tip may seem like an obvious one but many companies ignore the importance of professionally created social media content.

If you don’t have the needed experience and the skills to push out consistent, good content on a regular basis, you should get professionals to do it. TopAussieWriters is just one example of a possibility that you can rely on.

Good posts have a hook, something that gets the audience eager to undertake a certain course of action. You may want to promise an answer to a pressing question, something funny or something that few people know.

When making such promises, you have to deliver. Clickbaiting is a bad strategy because it fools people into believing that you’ll give them something you simply can’t. It may work the first time around but sooner or later, you’ll start losing some of your audience.

Good content is also about regular scheduling. A good social media content strategy schedules updates for regular publication. There’s no need to make multiple updates across channels several times per day. If you only update your profiles once per month, however, it will simply be impossible to keep the audience engaged and coming back for more.

The final thing to remember is that you should constantly keep on checking the performance of your content strategy. Social media provides a lot of analytical information about your top posts, their reach and their engagement level. Find out which types of content gets the best response and which ones miss the mark. You can adjust the strategy on the basis of this information. Social media marketing is a real-time approach. If you’re not getting the return on investment that you desire, you can always modify the campaign to boost its relevance and see better results in the future.


February 5, 2018

Welcome To Heyo Platform 2.0!

February 5, 2018 | By | No Comments">No Comments

We’re very pleased to announce the release of Heyo Platform 2.0!

This release represents the largest revamp of the Heyo platform to date and contains over a dozen new features, including:

32 new mobile responsive templates. Incorporating an elegant design into your promotion has never been easier. All of our new templates are responsive across all computers, tablets and mobile devices. Simply select your campaign type and choose one of our themed designs

Promotions Templates

Drag and drop design editor. Campaign customization made simple. Add videos, images, text and more with a simple click. New features such as countdown clocks and maps enhance the visual appeal while including all relevant campaign information.


Campaign Specific Analytics. All of your campaign information in one centralized location. View daily campaign engagement, detailed analytics and user location graphs.


If you’re new to Heyo, click here to try the new platform by signing up for a free 7 day trial.

Already have a Heyo account? We’ll be rolling out Platform 2.0 to all of our existing customers in the coming weeks. Stay tuned!

Jane Hurst


August 7, 2017

How to Use Images to Improve Content Engagement

August 7, 2017 | By | 4 Comments">4 Comments

It is a well-known fact that most people are image-oriented. People tend to see images before they see words, which is why an image should tell a story without saying a word.

So, how do you choose the perfect images for improving content engagement? There are many things to consider when it comes to choosing the best images for your marketing content. Let’s go over some of the key considerations:

Begin with an Imagehands-woman-laptop-working

Before your readers even get to any written content, they should see an image. This is going to grab their attention, and lead them to the content you want them to read. For instance, if your content is about dog grooming, have a photo of a dog being groomed directly under the heading, like Petco did. This is going to draw attention to the fact that your content is about this particular subject. You can choose to place the image below or beside the headline. Both are acceptable, although there are long-standing arguments as to which is the better method.

Place Images throughout Your Content

Most people tend to get bored if they are looking at nothing but written content. So, in order to keep their attention, you need to break it up with images. Ideally, images should be placed around every 350 words. So, if your content is 1,000 words long, there should be about three images. This gives readers a chance to take in what they have already read, and be ready to keep reading.

Use Images that Showcase Your Products

If you are selling a product, you obviously need to use the images that are going to show that product in the best light. A good camera is a good investment, and you need to take the time to really learn how to use it to your advantage, or hire someone else who can do it for you. Some sites really stand out when it comes to using the right images to showcase products. Check out Gadget Salvation with their “Sell My iPhone” page and see how they are doing it.

Set Your Own Visual Style

Your visual content style should play a large role in your strategy. When it comes to branding, the best way to get people to remember you is to be consistent and reliable. This way, people will see content, and automatically know it is from your company before they even have to read a single word. For instance, you may use a minimalist style, artistic, complex, etc. Whatever style you choose, try to be consistent and use this style throughout all of your content.

Add Main Subheadings to Imagespexels-photo-265667

A main subheading can go a long way when accompanied by a related image. This is something that is easy to do, and you can have headings ready in seconds. They should go along with what is in the story, and help really bring the image to life or stand out. A really great example of this can be found at Common Job Interview Questions guide by Uptowork. Notice that the heading is actually right on top of the image. It really helps to drive the message behind the image home, as well as the image behind the message.

Variety is the Spice of Life

Change things up, and use a variety of images that are going to keep visitors interested. Interesting content should include photos, graphs and charts, cartoons or comics, custom images, memes, screenshots, and any other type of images. A good example is CalifiaFarms. Don’t forget to include your logo in all of the custom images you publish. This is going to help cement your company in the minds of your visitors.

Alt Tag Your Images

Every image that you place in your content should have an alt tag. Search engines use alt tags to find images that are relevant to what people are searching for. When you are using the right alt tags, your images are more apt to show up in search results. Images aren’t just featured on image pages either. If they rank high, you will see them on the main search results pages as well. The better the alt tags you use, the higher your images will rank.

Use the Right Social Media for More Impactpexels-photo-219003

There are three social media platforms that you should be taking full advantage of in order to really get the most visual impact. SlideShare is a platform that is completely visual, so you will be communicating exclusively with images. Instagram is another one that can generate more content engagement. You can use this platform to really create your visual style. Don’t forget about Pinterest as well. This is the ideal platform for e-commerce businesses. You can use it to really hone in on your visual approach and generate more leads.

In Conclusion

A picture truly can say a thousand words – – and you can use pictures to tell stories that will help to improve your content engagement and increase your conversion rate. I hope these tips will help you to improve your content and make it more sharable and engaging!


Jennifer Livingston


July 5, 2017

5 Skills Every Digital Marketer Needs to Have

2 people on computer

People in the digital marketing field need to have a broad set of skills to be able to execute their position successfully. Employers today are hiring digital marketers that are a good personality fit for their organization. As a result, individuals of the digital marketing field need to focus not only on what they can do for the company, but on interpersonal skills that will help them connect with clients. Here are 5 of the most important skills that a digital marketer must have today to get hired in their field.

The Ability to Adapt

The world of digital marketing moves at lighting speed with updates and changes happening constantly. You need the ability to adapt and embrace these changes if you want to succeed. One example of this is how SEO has been changing in recent times. It was once a more technical job that has more recently began to include content building and the ability to build strong relationships. To be a success in a digital career, you need to be open to change and thrive on it. Your potential clients need employees that can keep up with the speed of the industry and are willing to adapt to all of the changes.

A Hunger to Learn

 Another one of the most valuable skills that define the success of your digital marketing career’s success is how hungry you are to learn continuously. 87% of the most successful digital marketers say the ability to quickly change their strategy has aided in their success. Your passion for keeping up to date and learning the newest trends is the only thing that can ensure you keep up to date with this constantly changing industry. In this world of digital marketing, it’s necessary that you find areas that you are passionate about to specialize in. Find the topics that you read about in your own time and would miss practicing if tomorrow you no longer had a job. Digital companies need individuals that are self-motivated and eager to practice their specialty. Leadership development is a necessity for keeping up to date with news and updates in the industry.

The Desire for Knowledge

When considering a career in the digital marketing field, you better have a curious nature. This curiosity will serve you well by supporting a creative desire to attempt new things and analyze how well your ideas work. A natural curiosity will improve your ability to realize new opportunities, solve complex problems, and make your more comfortable with taking risks. Digital companies need employees that are curious enough to conceive, try out, and analyze new ideas. This is an important set of skills for your success as a digital marketer.

Being a Team Player

 To be a successful digital marketer, it requires a broad knowledge of all the digital concepts and a specialty in one of those particular areas. To maximize the effectiveness of your work, you will need a team of digital marketers specializing in the other areas. You all work as a team and feed off of the knowledge that the others bring to the table. For example, a content marketer can ask an SEO specialist for advice on ranking higher on search engines. It is important in the digital marketing field that you like working with others. If the specialists can’t all get along, it will likely impact productivity.

Having a Positive Attitude

 The longevity of your digital marketing career is dependent on you having a positive attitude and strong personality. Your attitude affects everything that you do, including how productive you are and how well you work with other members of your team. Having a positive attitude that increases overall productivity should be a goal that you have as often as possible. Having content written with strong personality has been proven to help form loyal relationships with 73% of customers. A positive attitude and good personality can certainly help advance your digital marketing career.


Success in the world of digital marketing requires that you have a full skill set that includes not only the knowledge and ability but interpersonal skills as well. Having these five skills are essential to getting hired and having a long, successful career in the field.


Tom Jager


June 26, 2017

10 Laws of a Converting Social Media Strategy

June 26, 2017 | By | One Comment">One Comment

Using social media for your business can help to elevate your audience and customer base. With more than two billion people using Facebook and other platforms, you can achieve some serious exposure and therefore increase the chance to succeed.

Beginners in social media marketing often find the task of converting the audience daunting. Of course, there are numerous factors that influence the outcome of a social media strategy, such as experience. Lack of previous experience with social media audiences can result in some challenges.

This article is here to ensure that these challenges are eliminated even if you have little or zero experience with social media. It brings you ten laws that all effective social media strategies follow to provide the best possible

Abiding by these laws will help you to build your brand on social media and create a foundation that will serve you well in the future. Let’s begin.

  1. The Law of Accessibility

Social media users encounter hundreds of posts every day. For example, 55 percent of them watch video posts every day, according to BrandWatch. Along with other posts, this translates into gigabytes of information.

With so much content out there, you need to do your best to stand out. Don’t disappear after publishing some posts. Always be available. This involves a constant effort to publish and participate in conversations with other users.

  1. The Law of Patience

The exact statistics are unknown but it’s safe to assume that the competition in social media is fierce. For brands, this means that immediate success is just impossible. There is no way you can become well-known and profitable overnight.

This law states that you have to commit to the long-term strategy instead of hoping for a quick success. You don’t want to get your heart broken, do you?

  1. The Law of Focus

Surveys show that people trust the brands that concentrate on something specific instead of being an expert in everything. It’s just better to avoid positioning yourself as jack-of-all-trades because you will turn into a master of none.

The law of focus is important for your social media strategy because it teaches you to focus on building a strong brand that specializes in something specific.

  1. The Law of Influence

Social media users now turn to influencers for information and entertainment more than ever. According to Influencer Orchestration Network, 86 percent of women use the experience of social influencers before making a purchase. The same source also suggests that 51 percent of social media marketers say that videos produce the best return on investment.

You’ve probably guessed what this law is all about. Use social media influencers to increase conversion.

  1. The Law of Listening

The idea of this law is pretty simple: instead of always talking, listen to what your online audience is saying. A customer-centered social media strategy is more beneficial because it helps to identify the most attractive content for potential customers. By listening, we mean reading the content of social media users and joining discussions to add some value to them. As the result of meaningful discussions, a brand can gain a positive reputation and image.

  1. The Law of Quality

People who are involved in discussions with the brand on a constant basis are quality followers who need to be kept close. They are the ones that keep the conversation going and build the image of the brand, so their importance should not be underestimated.

Even one quality follower is worth much more than a thousand people who don’t interact with the brand after the initial contact. Quality reigns supreme in this case.

  1. The Law of Value

As mentioned above, social media is a highly competitive environment. Brands that don’t value the conversations of social media users will inevitably fail. Those that try their best to create quality useful content for their target audience survive.

This is the law of value: your social media strategy must include only helpful content for your target audience. No value = no interest.rules-1752406_1920

  1. The Law of Reciprocity

Converting social strategies involve taking interest in the content of social media users. Why? It would be unreasonable to expect them to take interest in your content if you don’t comment on and share their posts as well.

In simple words, a good relationship starts with a favor. The outcome is beneficial for both the brand and its followers.

  1. The Law of Acknowledgment

Making as many connections as possible is one of the primary objectives of brands on social media. No person should be ignored if he or she tries to contact you. Acknowledge them and try to establish positive relationships from the day one.

Otherwise, contacting you again won’t be an option for an ignored person. That’s the law.

  1. The Law of Compounding

This law is connected to the law of value reciprocity. If a brand produces interesting and helpful content for its followers, there is a good chance they will find it good enough to be shared on other social media platforms.

As the result, your content will provide more exposure, therefore better online presence for the brand.