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Social Media Marketing for Business

Google Archives - Heyo Blog

Pam Dyer


November 10, 2015

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

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Creating great content isn’t enough.

If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.

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Caroline Black


October 28, 2015

How to Protect Your Business (and Your Customers) When Using Social Media

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Creating social media accounts for your business is a great way to attract new customers, as well as keep in touch with the customer base you already have. With over two billion social media users worldwide, it’s wise to set up social media pages at the very least, and possibly even wiser to pay for advertising on sites such as Facebook.

Regardless of whether or not you do decide to advertise on social media websites, you’re sure to find yourself with several new followers who just happened to stumble upon your business page while browsing through the site. Though getting the word out there about your business and acquiring a lot of followers on social media can be a great thing, the unfortunate part is that it could also attract hackers to your page.

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Gavin Hammar


September 21, 2015

Social Media for your Business: Finding the Time

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The most common excuse for small businesses not being active on social media is almost always that there isn’t enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that’s just taking care of the everyday run-of-the-mill stuff to make sure that you’ll still be open for business next week.

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Kevan Lee


September 15, 2015

The Social Media Manager’s Daily, Weekly, Monthly Checklist

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Hmm, I feel like I’m forgetting something. 

OK, where to begin?

These thoughts will sometimes race through my head when I’m sitting down to focus on social media time. I’ll fire up Twitter and Facebook and Buffer and want really bad to ensure that I’m covering all my bases and spending time in the best way possible.

And on the good days, I’m right into the groove where I know exactly what to do next and what are the most important tasks that need to get done.

The difference for me is with making a checklist for my social media activities.

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Pam Dyer


September 4, 2015

How to Create Perfect Headlines for Social Media Posts

September 4, 2015 | By | No Comments">No Comments

Your headline is the first — and maybe last — impression you make on your audience.


Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article.

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Mike Allton


August 15, 2013

The Seven Habits of Highly Effective Google Plussers

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In 1989, Dr. Steven R. Covey published the landmark book, The Seven Habits of Highly Effective People. If you haven’t read it, put it on your Summer reading list right now. In the book, Dr. Covey suggests seven daily activities that we should adopt in our lives to become more effective personally and professionally. One that I reference and paraphrase regularly is Sharpen the Saw (or Axe), which is a call to constantly be reading and learning in order to improve ourselves.

Effective Google Plus

In that light, here are The Seven Habits of Highly Effective Google Plussers. These are the things that I see people doing on Google+ every day to get the most out of the network. These are not rules. Rather, these are suggestions and guidelines for those of you want to expand your reach, create valuable connections, and perhaps even establish yourself as an authority in your field.

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Carrie Morgan


August 12, 2013

Submit News Story Here… 3 Crazy Simple Ways to Increase Online PR Using Google

August 12, 2013 | By | 2 Comments">2 Comments

Lean in to your monitor. No, a little bit closer. More…

There you go. I’d like to let you in on a secret MOST PR PROS DON’T THINK OF:

Some of the easiest placement opportunities you’ll EVER land for a client(or your employer) are found using the most common online tool you can think of.


It’s completely under-appreciated as a PR tool.

Let me share a few specific details, so you can GET CLIENTS MORE VISIBILITY online. (BTW, you can stop leaning in now. )

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