A huge chunk of what I talk about on this site relates to content marketing. I’ll talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries.
This is because, despite sharing a lot of common ground, both B2C and B2B content marketing come with their own, unique challenges. So to cover both sides fairly, I would essentially have to write two versions of the same post, and at the risk of sounding like a child… I don’t want to do that.