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Social Media Marketing for Business

Content Marketing Archives - Heyo Blog

Sujan Patel


February 3, 2016

B2B vs B2C Content Marketing: How to Crush It with Each Type

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A huge chunk of what I talk about on this site relates to content marketing. I’ll talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries.

This is because, despite sharing a lot of common ground, both B2C and B2B content marketing come with their own, unique challenges. So to cover both sides fairly, I would essentially have to write two versions of the same post, and at the risk of sounding like a child… I don’t want to do that.

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Susan Gilbert


November 13, 2015

Craft Your Mobile Content Marketing Strategy

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Mobile Content

Is your content reaching its full potential?

How would you like to greatly increase your subscribers?

Mobile has taken off in the last few years to become a dominant force for both businesses and customers who are searching for information and making purchases. Even though you might have a great suite of articles on your website, not all of these are reaching this audience unless they are tailored to this very unique platform.

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Christina Sullivan


November 3, 2015

7 Things Top Marketers Do After Publishing a Blog Post [Free Downloadable Checklist]

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You just spent hours writing a new blog post and hit the big “publish” button. Now what?

If all you do is publish your post, the only people likely to see it are those who subscribe to your blog or check it regularly – most likely a small portion of your potential audience. Follow the seven strategies below after publishing a blog post to ensure you don’t leave out the “marketing” from your content marketing.

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Brad Friedman


November 2, 2015

A Content Marketing Metric Your CEO Will Love

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Content marketing metric

Over the past several month’s I’ve written a number of posts on the importance of content marketing. There’s no question that in the world we live in today, content, quality content, has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO’s are constantly looking for the ROI in their marketing.

No question that we’re in a daily battle to get attention for our business. When it comes to producing attention-grabbing content, a great place to start is with the headline. Then, the challenge is to keep the reader reading. But you can’t do that if you don’t get their attention in the first place.

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Sujan Patel


October 27, 2015

6 Companies Doing Content Marketing Right

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Content Marketing

It’s nice to have an example to emulate. People are often coming to me, struggle to find their content marketing niche—they’re struggling to find and grow an audience, and they don’t have a clue about what strategy is. As a first step, I often like to point out companies that are doing it well.

All of the tools that you need to do content marketing right are out there. There’s no secret code, no “one weird trick,” it’s about rolling up your sleeves and getting sh*t done. These six companies that I’m about to outline are ones that I respect for their ingenuity and output.

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Sujan Patel


October 14, 2015

15 Content Marketing Tools I Use Every Day (And You Should Too)

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Let’s be honest: none of us can run a successful blog solely on our own intuition. I know that I have a natural skill for growth hacking, and it’s something I love to do, but that doesn’t mean that I know the answer to every growth problem I face.

The truth is, I have a whole tool belt of resources that I use every day for making my sites the best that they can be. I’ve set some personal rules for myself to stay focused, and I stay disciplined to keep on my daily tasks.

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Stephanie Nissen


October 5, 2015

6 Ways to Increase Your Social Media ROI


One of the hardest things for most so-called social media consultants is to show the ROI of utilizing social media to their clients. If your consultant can’t show you the ROI, it’s time to find a new social media “expert.” I want to start off this blog by giving a simple way to track social media return on investment (ROI).

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