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Social Media Marketing for Business

Sujan Patel, Author at Heyo Blog

Meet Sujan Patel

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April 12, 2016

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12 Tactics to Launch & Market Your Startup (with Little to No Money)

April 12, 2016 | By | No Comments">No Comments

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Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch.

We’re up and running now, so you might think the hard part’s over. Well, I’ll let you in on a little secret: it’s not. Far from it, in fact..

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February 3, 2016

All BlogContent Marketing

B2B vs B2C Content Marketing: How to Crush It with Each Type

February 3, 2016 | By | No Comments">No Comments

 

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A huge chunk of what I talk about on this site relates to content marketing. I’ll talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries.

This is because, despite sharing a lot of common ground, both B2C and B2B content marketing come with their own, unique challenges. So to cover both sides fairly, I would essentially have to write two versions of the same post, and at the risk of sounding like a child… I don’t want to do that.

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October 27, 2015

All BlogContent MarketingMarketing

6 Companies Doing Content Marketing Right

October 27, 2015 | By | No Comments">No Comments

Content Marketing

It’s nice to have an example to emulate. People are often coming to me, struggle to find their content marketing niche—they’re struggling to find and grow an audience, and they don’t have a clue about what strategy is. As a first step, I often like to point out companies that are doing it well.

All of the tools that you need to do content marketing right are out there. There’s no secret code, no “one weird trick,” it’s about rolling up your sleeves and getting sh*t done. These six companies that I’m about to outline are ones that I respect for their ingenuity and output.

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October 14, 2015

All BlogContent MarketingMarketing

15 Content Marketing Tools I Use Every Day (And You Should Too)

October 14, 2015 | By | 5 Comments">5 Comments

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Let’s be honest: none of us can run a successful blog solely on our own intuition. I know that I have a natural skill for growth hacking, and it’s something I love to do, but that doesn’t mean that I know the answer to every growth problem I face.

The truth is, I have a whole tool belt of resources that I use every day for making my sites the best that they can be. I’ve set some personal rules for myself to stay focused, and I stay disciplined to keep on my daily tasks.

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September 30, 2015

All BlogContent MarketingMarketing

The Perfect Blog Post: My Process For Writing 25 Killer Blog Posts Every Month

September 30, 2015 | By | One Comment">One Comment

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Blog posts are a huge part of my life. In a given month, I have to produce anywhere from 25-30 posts across multiple sites, providing actually useful information (I hope) hoping to position myself as a valuable content marketing resource for my audience.

If I’ve learned one thing, it’s that not all blog posts are created equal. In fact, you can have a ton of good and great posts on your blog, but that doesn’t mean any of them are even orbiting perfect. But I’ve also learned that the “perfect” post isn’t quite the unicorn it’s made out to be.

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September 22, 2015

All BlogBusiness StrategyContent Marketing

The Best Places To Share Your Content That You Haven’t Thought of Yet

September 22, 2015 | By | One Comment">One Comment

I talk a lot about the value of repurposing and republishing content, but when we talk about that stuff, it’s hard to go beyond the basics. We want to use the stuff that’s well known, a guaranteed good use of our time. As a result, we trick ourselves into thinking that just because it’s not a common tactic it must not be a good one. That’s as far from the truth as it gets.

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When I’m looking for ways to repurpose and reuse old evergreen content, I try to be as diverse and creative as possible. Here are just a handful of the methods that I’ve come across, that people seem to commonly miss. Try some out and see how you can expand your scope and reach with almost no effort at all.

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September 10, 2015

All BlogBusiness StrategyEmail Marketing

Content Marketer’s Guide To Finding Anyone’s Email Address

September 10, 2015 | By | One Comment">One Comment

While it might seem like a nearly impossible task, you don’t need to go full “Nic Cage in National Treasure” to find even a CEOs email address. It’s about drive, determination and a knowledge of the amazing tools that are already out there to help.

To get you going, here’s a list of the best tools and tactics that you can use for whomever’s email address it is that you need to find. From there it’s going to be about crafting the kind of outreach email that someone really wants to read.

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