The Best Places To Share Your Content That You Haven’t Thought of Yet
I talk a lot about the value of repurposing and republishing content, but when we talk about that stuff, it’s hard to go beyond the basics. We want to use the stuff that’s well known, a guaranteed good use of our time. As a result, we trick ourselves into thinking that just because it’s not a common tactic it must not be a good one. That’s as far from the truth as it gets.
When I’m looking for ways to repurpose and reuse old evergreen content, I try to be as diverse and creative as possible. Here are just a handful of the methods that I’ve come across, that people seem to commonly miss. Try some out and see how you can expand your scope and reach with almost no effort at all.
The Other Social Networks
For starters, please don’t feel limited to just Facebook or Twitter. While they often have the largest followings, or the most stable network of engaged followers, they’re not going to last forever. Get good at other social mediums now, and you’ll be ahead of the pack long before the crisis of change sets in.
Pinterest is great because it gives you an opportunity to present your social content in a slightly varied form, without having to skimp on length. I’d recommend changing it into a listicle/DIY format, so that it comes across as more step-by-step friendly.
While I tend to keep my Instagram account fairly personal, the company that I work for—When I Work—does a great job of using pictures to promote our brand and behind the scenes culture. It’s a great way to extend your reach to other influencers in your realm, and you can even experiment with making quick 20-second slideshows to show off some of your stronger content.
Before you crack a sexting joke, the doors are wide open when it comes to Snapchat’s viability for sharing content online. People are even beginning to look into TV shows designed specifically for the app. Get creative, and present your content in a can’t-miss appealing fashion.
LinkedIn—and better yet, specific LinkedIn groups—are a great way to reach a niche, business audience of people who are probably already looking to connect with you. The above picture shows a handful of the groups I’m a part of on the site, and prove that there are hyper targeted groups out there whom you can reach with little more than a solid link.
Triberr is just a good group of bloggers and writers who want to share good work. If you feel great about a post you’ve written, don’t be bashful about heading over there and showing them what you’ve got. If you’re excited to share people’s stuff, they’ll be excited to share yours.
Google+ takes the smart approach of Circles, which often come back to something similar to LinkedIn’s networking/influencer bent. Because it’s a less popular social network, it can give you the opportunity to reach out to people whom you might not have otherwise been able to connect with.
Since this is a content marketing focused site, I’ll concentrate on specific bookmarkers that are industry-driven. But if you’re looking to expand into other industries, here’s a list of 50 more!
Blog Engage works a lot like Triberr in the sense that it’s a lot of great writers looking to share more great content. The difference is that there’s a really broad selection to choose from under the blanket of blogging. This should encourage you to shape your content to more specific areas as well. Just because your blog doesn’t always have mass appeal, doesn’t mean it isn’t really appealing to someone in your industry.
I find that Inbound.org is an incredibly useful site not only for my own promotion, but also for research, finding case studies, and reading up on other influential articles and ideas. If you can become a contributor that people really enjoy, you’re asserting yourself as an authority in your field.
Hacker News, much like Inbound, has a great community of people. It’s not a place that’s simply designed for you to throw your content on and leave however—you’ll have to think critically about quality, timing, and the best methods of sharing and presentation.
In fairness, this is a very developer focused site. But as a lot of us are all trying to keep our own operations afloat, it’s great to become a part of a community of developers who understand the full spectrum of blog and content creation. Contributing here gives you the opportunity connect with others who are wearing more than one hat.
Niche networks are those that are highly focused on a single goal or topic—they’re the kind of sites that you can go to and know you’re surrounded by like-minded people. In that sense, these don’t cast a wide net, but they do help you to connect with people in circles very similar to your own—and no doubt, they’ll help you refine your own voice and style.
Reddit, with sub-forums like r/ContentStrategist and r/SEO prove that there’s no community out of reach for this site. Go do some digging and you’ll find a subreddit that fits your near-exact job description.
BigSugar is a great community of small business owners, and therefore a great community of hardworking people who are ready to share about all the aspects of running a small business. From news to tips, there’s a lot of room to make your content work for their voice and style.
StumbleUpon is the textbook definition of niche. Users fill out profiles to match their exact interests, and they’ll only see content that fits that bill. There are people out there looking for your stuff and neither you nor they will know it until they find it.
I often will answer questions on Quora for two reasons: for starters, it helps me to get in touch with what people in my industry want to know. I’ll learn about what’s popular and talked about, and that usually influences my blog writing later on. Secondly, it helps me to reuse old information I’ve already written about, with the opportunity to present myself as an authority and influencer. It’s a total win-win.
Syndication: “This article originally appeared on…” It’s an amazingly simple way to publish the same work multiple times, without coming across like you’re duplicating or plagiarizing your own stuff. If you need more context, then here’s an extremely informative article from Neil Patel. In the mean time, here are some of the best sites for syndication:
Billing itself as a “content discovery platform” Outbrain is certainly strongest in name recognition and reach. Depending on your budget, Outbrain is a great way to plaster your stuff on sites that have similar content, leading people right back to you. It’s an extremely cost effective form of advertising and a simple way to drive traffic to your own site.
Zemanta is another form of this discovery platform. It’s a great way to network with similar or competitor sites, and link trails between what’s working for others and how that relates back to you and your audience.
Business2Community, or B2C, is not purely a syndication platform, but they certainly know how to maximize it. Whether content is being written for their site, or their publishing your work from another source, this is a great way to reach a whole new audience without having to write a whole new guest post. They’ll simply duplicate the post and give proper credit to the original site on which it was published. No black hat here.
SimpleReach prides itself on its ability to expand reach and influence for content marketers, even raising upwards of $9M last year to go towards those efforts. In general, this kind of outreach is important for brand awareness, and a very effective way to expand your circles.
Taboola is another extremely well-recognized name in the syndication game, ranging from large media publications, to the sites you know you’re just wasting a lot of time on. The key to making these kind of outreach measures effective is keeping an eye on your ROI. It should be low-spending, cost effective targeting, not just big budget, low-reward work.
Speaking of outreach, I want to dedicate at least a small section a topic very close to my heart, cold email outreach. It’s something that intimidates a lot of people at first, but if you work at it, it’s an extremely effective tool in making connections and sharing content.
Start by using BuzzSumo to find people who’ve shared similar content to yours, and who are going to be more likely to find it useful for their circles. The goal here isn’t to see who has the biggest reach, but whose network is most relevant to your writing, and vice-versa.
Once you’ve targeted the influencers with whom you think you’ll have the most luck, send them content via email & Twitter with the help of ContentMarketer. It really is as simple as that. When you’re crafting your email, there are always a few helpful tips to keep from looking dumb. But most importantly, you just need to put yourself out there.
Your Email List
Finally, there’s your email list. You’re getting dozens of these emails a day, where major sites are throwing their ecommerce stores, blog posts, and advertisements right into your inbox. It’s the perfect way to minimize the effort someone needs to get to your writing, and it also makes you highly sharable.
Scoop.it is a fantastic content curation site, and one that can help you in two ways: first, if you’re crafting a content marketing focused email blast, this is a great resource for top notch articles. Secondly, there are a lot of people already using this site to curate great content. Make your stuff discoverable for Scoop.it, and you’ve got another great tool for republishing.
If you want a no-frills, easy-to-make mass email that you can send every week or so, Tiny Letter is a great, free resource for just that. Include the articles you’ve written for that week, and present them in a super readable, super sharable way.
SumoMe is a fantastic tool for building your email list out to increase your exposure. Don’t stop at the folks you’ve already got. Building an email list is easy, and a fantastic way to expand your circle of influence.
Finally, take your content and break it up into a simple Drip campaign. If you’ve got a solid, massive post, you can separate into, three, five or even seven parts, that readers who sign up on your website can get no matter when they first sign up. From there, they get seven straight days of some of your best content that they may have missed if it’s lost back in the archives.
The bottom line is that you just have to get creative. Even if it’s a way to expose your content to 50 new people, each and every one of them then have the power to share your content far beyond where you could have alone. Don’t be afraid to blaze a new trail when you’re promoting and reusing old content. Get out there and make growth happen.
This post originally appeared on ContentMarketer.io – republished with permission.