To get you going, here’s a list of the best tools and tactics that you can use for whomever’s email address it is that you need to find. From there it’s going to be about crafting the kind of outreach email that someone really wants to read.
The Dos & Don’ts of Cold Emailing
Before you let loose on finding every email address you can, let’s cover the basics of cold email etiquette. While you don’t have to follow the exact same formula for every email, there are always certain things you should be sure to include, and many you should totally avoid.
Do: Keep it short
There’s no need for an email to be more than 150 words, and LinkedIn often recommends that you keep messages under 100 words. You want to stand out, and when we see long blocks of text it’s easy for our brains to go into “scan” mode.
Don’t: Embellish on every single detail
I get a lot of PR pitches, which has led to a lot of valuable lessons in dos and don’ts. Something I often see is people giving away far too much detail—so much so that the message gets lost in the block of text.