Managing social media expectations: 3, 6 and 12 months [Infographic]
October 9, 2015 | By Darnelle O’Brien | No Comments">No Comments
Social Media Expectations
ROI as a metric to measure the success of social media is problematic.
Social media doesn’t typically generate fantastic ROI versus other channels because social media is about conversation not broadcast. But just because an activity doesn’t have tangible ROI, doesn’t mean that it’s not valuable.