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Social Media Marketing for Business

Darnelle O’Brien


October 9, 2015

Managing social media expectations: 3, 6 and 12 months [Infographic]

Social Media Expectations

ROI as a metric to measure the success of social media is problematic.

Social media doesn’t typically generate fantastic ROI versus other channels because social media is about conversation not broadcast. But just because an activity doesn’t have tangible ROI, doesn’t mean that it’s not valuable.

With a solid strategy and consistent, regular content here’s what you can expect from your social media 3, 6 and 12 months later.

Social Media Expectations

Republished with permission from


Darnelle O’Brien


Darnelle is the Founder of The K.I.S.S Marketing Agency. Darnelle recognises that business owners eager to market their businesses, can be overwhelmed by so many strategy options.

She realised pretty quickly there was a genuine need to “Keep it Simple”. So in 2013, The K.I.S.S Marketing Agency was born. Together with her team Darnelle strives to deliver simple, yet effective marketing solutions for businesses.

Darnelle has over a decade of marketing experience in generating demand and creating buzz through all platforms. Her warm personality and “can do” attitude combined with her strength and passion for strategy, brand and digital, Darnelle ensures that all client briefs are realised in a timely and effective manner.

This time, do things a little different.