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Social Media Marketing for Business

marketing Archives - Page 3 of 13 - Heyo Blog

Dennis Yu


September 4, 2013

The weird reason that Facebook will never have a serious spam problem

September 4, 2013 | By | One Comment">One Comment

Mashable reports that Facebook spam is a $200 million a year business. 4% of Facebook page posts are spam (hard to define), while 70% of email is spam.

Short answer: On Facebook, you can’t send messages to people you don’t know. But you could email millions of people, since context is not required.

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Robert Mandelberg


August 30, 2013

5 Overlooked Tips to Increase Your Retweets

When I see that one of my posts has been retweeted, instead of a “Thanks for the RT!” I often like to reciprocate with an RT of my own. This is often as simple as clicking the user’s profile, reading her tweets, and selecting an appropriate post to RT.

Easier said than done. Lately I have been having a harder time finding a tweet that I am comfortable sharing with my followers. Understanding that a retweet is an implied endorsement of the content and author, I am cautious about what I share.

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Lee Odden


August 22, 2013

Top 5 Social Media Questions Marketers Want Answered

August 22, 2013 | By | 3 Comments">3 Comments

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement?

Lucky you and lucky me, the answers to those questions are found in today’s 2013 Social Media Marketing Industry Report from Michael Stelzner and Social Media Examiner.

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Tina Courtney-Brown


August 19, 2013

Top 10 Must-Have Marketing Tools in Today’s Digital World

marketing tools facebook banner

Marketing online is serious business, and without tools that support your mission, your campaigns don’t stand a chance. While you could wade through the massive volume of marketing tools currently available in this dynamic and fast-paced space, we aim to simplify the process by presenting you with today’s best suite of products.

You already know about must-haves like WordPress, Google Analytics, and SEOMoz – keep reading to find out what modern tools you may not be aware of that can literally change your business life for the better.

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David A. George


August 13, 2013

Facebook’s News Feed Updates: 6 Marketing Takeaways

August 13, 2013 | By | 3 Comments">3 Comments

When I post on Facebook, what actually happens? Do all my fans see it? Do I need a certain amount of engagement first? I mean – there have be some rules to this thing, right?

Well, in the past, these questions have been governed by what was known as Facebook’s EdgeRank. This is just a big fancy word for the math equation used to determine what we see or don’t see in our Facebook News Feed.

But not anymore! Facebook is pulling a little switcheroo on how their News Feed works – so we better start taking some notes.

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Jessica Fritsche


August 10, 2013

[Infographic] Content Layering through the Buying Cycle

So, you want a content marketing strategy that will bring in customers, close the sale, and keep them coming back for more? This infographic gives you content marketing manuel to ensure an excellent conversion rate.

There are several aspects to consider in order to be have an effective content marketing strategy. Dive into the content layers though the buying cycle with this awesome infographic.

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Roy Morejon


August 9, 2013

[Infographic] How to Make Mobile Marketing More Personalized

August 9, 2013 | By | One Comment">One Comment

Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations. With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized.

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