It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament.
There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small businesses with a smaller ad budget, are going to have to get creative to continue expecting exposure from the social network.Read More
Marketing isn’t always easy. Sometimes, it takes a great deal of concerted effort to deliver a message to your audience exactly the way you want to. Between crafting attention-grabbing copy, finding the right method for delivery (email, website ads, or direct mail, for example) and using the perfect image that speaks to your brand, marketing can be a lot of hard work.
Facebook’s more than one billion active users equal an enormous captive and potentially lucrative audience for entrepreneurs. The promise of commerce on the platform, however, has been hindered by Facebook’s flawed and thankfully now defunct Credits program.
Very often, brands do not integrate their email marketing and social media strategies. When brands do include social icons in their emails, they’re often placed in either the header or the footer of the template. This positioning has very little impact on your email performance, as contacts have become accustomed to the placement of these icons.
The Heyo Blog is always on the lookout for insightful, well-written articles on the topic of social media marketing for businesses. If you’re interested in writing a piece for us, check out the guidelines here.