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Social Media Marketing for Business

Dennis Yu, Author at Heyo Blog

Meet Dennis Yu

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My most recent posts

Dennis Yu

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January 21, 2015

If You Want to Be a Successful Marketer, You Have to Make It about THEM

January 21, 2015 | By | No Comments">No Comments

You’re a busy small business marketer.
You’re no nonsense and care about sales– no time for fluff.

So you have post after post on the social networks trying to drive direct conversions.
Yet these don’t seem to work.

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Dennis Yu

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March 24, 2014

Long Live Facebook Sponsored Stories!

March 24, 2014 | By | No Comments">No Comments

They’re going away on April 9th, right?

Sort of. Now, when you create posts, the sponsored stories will be baked right in. You’re just not allowed to create sponsored stories separately. Read More

Dennis Yu

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January 12, 2014

Whoops! McDonald’s Facebook Ad Goes Horribly Wrong

January 12, 2014 | By | No Comments">No Comments

I’ll admit it.

I really like to eat at McDonald’s.

When it comes to their french fries, there are two sorts of people:
those who like them and those who are liars.

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Dennis Yu

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December 13, 2013

Do you have 5 minutes and $5 to thrill your clients and friends?

December 13, 2013 | By | No Comments">No Comments

It’s personalization that makes things special.
business strategy

This is Alex Houg, our Director of Optimization!

We use a combination of our own staff and services like Fancy Hands and Fiverr to get this done at scale.

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November 27, 2013

Why You Should Never Blog on Your Own Site

November 27, 2013 | By | 9 Comments">9 Comments

Sounds crazy?

Then how silly is it to post content on a site that doesn’t get much traffic or generate much revenue.

The dirty secret of internet marketing is that most sites don’t get any traffic. What’s the sound of a website falling in the forest if nobody is around to hear it?

Would you rather have a feature article about your business on the front page of the New York Times or that same article on the homepage of your website?

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Dennis Yu

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November 18, 2013

Boosting Facebook Posts — Just Don’t Do It

November 18, 2013 | By | 5 Comments">5 Comments

I got this curious message today from Facebook, saying we could get more reach for Fuddruckers by boosting Facebook posts.

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Dennis Yu

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October 14, 2013

Facebook’s eerily good recommendations

October 14, 2013 | By | No Comments">No Comments

I’m in Dallas at a friend’s place tonight, playing with Facebook’s graph search tonight.

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