Long Live Facebook Sponsored Stories!
They’re going away on April 9th, right?
Sort of. Now, when you create posts, the sponsored stories will be baked right in. You’re just not allowed to create sponsored stories separately.
For the last year, Facebook has been simplifying their ad choices. You used to have 29 different ad options. Four months ago, you had 15. Today, you have just nine.
This is a good thing for small businesses that want to achieve business objectives, as opposed to learn technical advertising jargon.
It may even be that boosted posts will be the primary way for us to run ads. It’s more convenient to create ads directly from the timeline, as opposed to switching over to Power Editor.
We predict that Facebook’s enhancements to their backend algorithm (to automatically target the people they know will convert) and to the front-end (making it easy to create ads) will put a lot of social media tools out of business.
Are you excited about the changes Facebook is making?