Why You Should Never Blog on Your Own Site
Then how silly is it to post content on a site that doesn’t get much traffic or generate much revenue.
The dirty secret of internet marketing is that most sites don’t get any traffic. What’s the sound of a website falling in the forest if nobody is around to hear it?
Would you rather have a feature article about your business on the front page of the New York Times or that same article on the homepage of your website?
It’s where your presence exists on Facebook, Twitter, Google+, Yelp reviews, your own website, and wherever else your customers hang out.
It’s not just your site anymore– you need to be where people are.
Don’t make them come to you– be where they hang out.
Quick– make a list of the highest authority and highest traffic sites in your industry.
Now set up Google Alerts on the topic you’re an expert in, so you get daily news on what’s going on, allowing you to connect with these folks.
Now share it freely
Next time you have an interesting thing to share, approach an authority on the topic and say you’ve got some great content to share exclusively with them. If it’s truly good (and not shameless marketing), they’ll gladly post it and thank you for it.
And for the SEO-minded people (banish the thought), yes, these links from their site to yours will lift your visibility in the search engines.
You’re the expert’s expert
Keep at it and you’ll be known as the go-to person for your area of expertise. Then they start to do your marketing for you, like here.
Now where do you have more credibility– when you’re talking about how awesome you are or when a leading authority with a major following is praising you?
And where do you have more engagement– on Facebook or your website?Where are you most likely to get people to like, comment, and share on what you have to say?
Now tell me– unless your site has a ton of traffic already, where should you be blogging and sharing your content?
Don’t get me wrong– we’re not competitors
Of course, I’m not saying that you should never put content on your site.
But do make sure you have balance. Heyo and BlitzMetrics are both in the Facebook marketing ecosystem. But we tell folks who need Facebook apps to go to Heyo and they refer in folks who need help with Facebook ads.
The #1 objection we hear to posting content is, “If we give away our best tips, nobody will hire us.” A corollary is that we don’t want to equip our competitors.
Rubbish– the freetards who don’t have money wouldn’t pay you anyway. Nor would you want them as clients.
And the competitors are actually your friends, unless you operate in a mature market that has depends on customer switching for revenue.
If your market is growing, find ways to specialize and cross-promote. There is plenty of business out there.
Are you a scarcity-minded (zero sum) thinker or an abundance thinker?Are you ready for the next step?