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Social Media Marketing for Business

Public Relations Archives - Heyo Blog

Dennis Yu


November 27, 2013

Why You Should Never Blog on Your Own Site

November 27, 2013 | By | 9 Comments">9 Comments

Sounds crazy?

Then how silly is it to post content on a site that doesn’t get much traffic or generate much revenue.

The dirty secret of internet marketing is that most sites don’t get any traffic. What’s the sound of a website falling in the forest if nobody is around to hear it?

Would you rather have a feature article about your business on the front page of the New York Times or that same article on the homepage of your website?

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Carrie Morgan


August 12, 2013

Submit News Story Here… 3 Crazy Simple Ways to Increase Online PR Using Google

August 12, 2013 | By | 2 Comments">2 Comments

Lean in to your monitor. No, a little bit closer. More…

There you go. I’d like to let you in on a secret MOST PR PROS DON’T THINK OF:

Some of the easiest placement opportunities you’ll EVER land for a client(or your employer) are found using the most common online tool you can think of.


It’s completely under-appreciated as a PR tool.

Let me share a few specific details, so you can GET CLIENTS MORE VISIBILITY online. (BTW, you can stop leaning in now. )

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Patrick Ryan


August 8, 2013

Lessons in Reputation Management From the Stars

August 8, 2013 | By | 3 Comments">3 Comments

Everyone likes to cut loose occasionally, but if you’re thinking of doing anything that your colleagues will likely refer to as “the incident,” you might want to think again. There was a time when indiscretions could remain safely buried, but the Internet and the rise of social media have changed all that. Many HR professionals and hiring managers search the web to gather intelligence on job candidates, leading to a new ritual among recent college graduates—the online profile clean-up.

You don’t want to go through what these celebs did.

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