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Social Media Marketing for Business

B2B Archives - Heyo Blog

Dennis Yu


November 27, 2013

Why You Should Never Blog on Your Own Site

November 27, 2013 | By | 9 Comments">9 Comments

Sounds crazy?

Then how silly is it to post content on a site that doesn’t get much traffic or generate much revenue.

The dirty secret of internet marketing is that most sites don’t get any traffic. What’s the sound of a website falling in the forest if nobody is around to hear it?

Would you rather have a feature article about your business on the front page of the New York Times or that same article on the homepage of your website?

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Dennis Yu


October 3, 2013

Rob Petersen


September 13, 2013

11 Company Case Studies that Prove ROI of LinkedIn

September 13, 2013 | By | 9 Comments">9 Comments

If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter.

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Nick Edouard


August 1, 2013

How B2B Marketers Can Use Storytelling to Reach a Busy, Distracted Audience

August 1, 2013 | By | No Comments">No Comments

As a close observer may well spot, we’re slightly obsessed with B2B storytelling here at LookBookHQ. Why is storytelling important for B2B marketers? What does it really mean in 2013? How does a B2B marketer improve his or her storytelling?

These are just some of the questions that we grapple with on a daily basis.

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Jessica Fritsche


July 30, 2013

[Infographic] Why Video is Vital to your Marketing

70% of B2B marketers use a form of online video with their overall strategies. The science behind it is simple; we as humans naturally relate to voices, faces and movements. And how exactly does that mean dollars for your business?

Cue this infographic, which breaks down why video is vital to your marketing strategy.

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Dennis Yu


June 3, 2013

You will buy from CrazySpottedTurkey Software Solutions!

June 3, 2013 | By | 3 Comments">3 Comments

Guess what?

If you’re a consultant or sell B2B, your business name doesn’t matter much. You Will Buy From CrazySpottedTurkey Software Solutions

How unique and fashionable your website design is– doesn’t really matter.

What converts people is raving reviews from existing clients and the trust you engender from colleagues who speak well of you.

Our website is a twitter bootstrap wordpress theme you can buy for $10.

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Douglas Wendt


May 20, 2013

5 Steps to Launch Your New B2B Social Media Program

Growth-oriented business-to-business (B2B) companies are always looking for new ways to reach the marketplace. But with today’s proliferation of marketing channels and avenues, the essential question is how to gain the best return-on-investment (ROI) on your chosen marketing direction.

Social media has evolved into a mature and widely disseminate channel, but the question is how to integrate it effectively into your marketing program, while generating results. Here are five keys to launching a new B2B social media program for your company:

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