[Infographic] Why Video is Vital to your Marketing
70% of B2B marketers use a form of online video with their overall strategies. The science behind it is simple; we as humans naturally relate to voices, faces and movements. And how exactly does that mean dollars for your business?
Cue this infographic, which breaks down why video is vital to your marketing strategy.
70% of B2B marketers use a form of online video with their overall strategies.
The Science Behind It
- The human voice conveys emotion
- The brain is hard-wired to trust the human face
- Movement captures & keeps people’s attention
3 Ways that video enhances your marketing
1. It Educates
Engage your audience through interesting video content to teach them more about your brand
2. It Promotes
Utilize the power of a visual medium to create a buzz around your event, your cause, your product, or your service
3. It Entertains
Connect to your audience by conveying your personality and help them capture the context of your message
Final Q’s to Ask
- Who is my audience for this video?
- What does my audience care about?
- Does this video seem too promotional?