70% of B2B marketers use a form of online video with their overall strategies. The science behind it is simple; we as humans naturally relate to voices, faces and movements. And how exactly does that mean dollars for your business?

Cue this infographic, which breaks down why video is vital to your marketing strategy.

70% of B2B marketers use a form of online video with their overall strategies.

The Science Behind It

• The human voice conveys emotion
• The brain is hard-wired to trust the human face
• Movement captures & keeps people’s attention

3 Ways that video enhances your marketing

1. It Educates

Engage your audience through interesting video content to teach them more about your brand

2. It Promotes

Utilize the power of a visual medium to create a buzz around your event, your cause, your product, or your service

3. It Entertains

Connect to your audience by conveying your personality and help them capture the context of your message

Final Q’s to Ask

• Who is my audience for this video?
• What does my audience care about?
• Does this video seem too promotional?

Meet Jessica Fritsche

About the Author >> D Custom is an integrated content marketing agency located in Dallas, Texas. We work with B2B and B2C clients around the globe to help them drive sales through content. Brand journalists at heart, we develop your message and deploy it across channels to connect you to your audience online, in print, and beyond. Our story is our clients’ story. Let us help you tell yours.