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Social Media Marketing for Business

Dennis Yu, Author at Heyo Blog - Page 3 of 3

Meet Dennis Yu

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My most recent posts

Dennis Yu


April 12, 2013

Why Your Facebook Ads Absolutely Stink

April 12, 2013 | By | 11 Comments">11 Comments

For the last 6 years I’ve run ads on Facebook (yes, all the way back to Facebook Flyers in early 2007), and it was fun to go head-to-head against traditional PPC players.

They would create hundreds and hundreds of ads meticulously over days, just like they’d do on AdWords, while I’d just create one ad in 10 minutes.

We’d wallop them every time.

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Dennis Yu


April 2, 2013

Why You Can’t Be In Sales

April 2, 2013 | By | 2 Comments">2 Comments

If you tell people that you’re in sales, they instantly distrust you.

So say that you’re an analyst, researcher, marketing manager, operations manager– ANYTHING but sales.

Even the words “business development” or “account executive” smack of sales. They imply that you’re a hunter and they’re the target.

  • It means that they treat you like a vendor
  • It means that your communication is treated with suspicion
  • It means that your phone calls are not returned

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Dennis Yu


February 19, 2013

One Critical Stat You Cannot Get From Twitter

February 19, 2013 | By | 2 Comments">2 Comments

On Twitter, there is actually no such thing as an impression.
Not only is it not provided, but even twitter themselves doesn’t know if someone saw the tweet.

There are so many 3rd party tools for posting and reading that there’s no way for them to know.
And then there are the issues of fake twitter users, but that’s another story.

So the industry workaround here is to assume all followers saw the message.

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Dennis Yu


February 1, 2013

Headaches? Fire your worst clients!

February 1, 2013 | By | 6 Comments">6 Comments

You havee probably heard of freetards and “wantrepreneurs”, people who want your services free or to haggle you to that point.

Pro tip– walk away. The clients who pay the most are the ones who are easiest to service. And it’s always the smallest clients that are the neediest.

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Dennis Yu


January 10, 2013

Dennis Yu: Numbers Geek

January 10, 2013 | By | 14 Comments">14 Comments

Ready to geek out with me?

Guess where users are spending more time — TV or mobile/web?

For the first time, mobile/web wins– at 197 minutes per day versus 168 minutes. That would seem to be 6 hours per day, but it’s actually closer to 4, since most people have their phones while watching TV.

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