When to post on Twitter once you have marketing content ready has no real definitive science since it all depends on what you’re selling and who you’re selling to. One thing we can say about Twitter, though, is it’s a major metropolis from what it was just five years ago. You can reach more people there instantly (including notable people) than arguably Facebook or any other social media platform.
If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.
Creating social media accounts for your business is a great way to attract new customers, as well as keep in touch with the customer base you already have. With over two billion social media users worldwide, it’s wise to set up social media pages at the very least, and possibly even wiser to pay for advertising on sites such as Facebook.
Regardless of whether or not you do decide to advertise on social media websites, you’re sure to find yourself with several new followers who just happened to stumble upon your business page while browsing through the site. Though getting the word out there about your business and acquiring a lot of followers on social media can be a great thing, the unfortunate part is that it could also attract hackers to your page.
This is in line with our findings at Buffer — on average our 10 most recent Facebook posts have reached around 2.4% of our fans with our highest reaching post being seen by 5.25%.
When you work hard to produce and share great content, it’d be great if people could see it! I’m excited to share some things we’ve found that can help your content break through and reach more of your fans across any social network.
Do you want more people to see your social media posts? Read on for some our of best tips on increasing your reach.
Fall is here and conference season is ramping up. I know you’ve probably read TONS of other blog posts about how to have a great conference strategy. Some of them have likely included such unhelpful advice as “Make sure you attend the right conferences.” and “Your booth should stand out. Use bright colors!”
The most common excuse for small businesses not being active on social media is almost always that there isn’t enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that’s just taking care of the everyday run-of-the-mill stuff to make sure that you’ll still be open for business next week.
The Heyo Blog is always on the lookout for insightful, well-written articles on the topic of social media marketing for businesses. If you’re interested in writing a piece for us, check out the guidelines here.