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Social Media Marketing for Business

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Stephanie Nissen
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September 17, 2015

All BlogContent MarketingSocial Media

50 #ContentMarketing Kings and Queens You Have to Follow

September 17, 2015 | By | 4 Comments">4 Comments

Nissen_50ContentMrktrs-01

When I meander back to how I used Twitter back in the day, I’m embarrassed. How did I not really see the amazing business potential of Twitter? It’s way too sad to spend too much time on, but now that I do understand its value I can connect with some pretty stellar people. These are my top content marketers on Twitter who share tips, industry news, and how-to’s for marketing your content.

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Kevan Lee
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September 15, 2015

All BlogFacebookGoogle

The Social Media Manager’s Daily, Weekly, Monthly Checklist

September 15, 2015 | By | No Comments">No Comments

Kevan_Checklist-01

Hmm, I feel like I’m forgetting something. 

OK, where to begin?

These thoughts will sometimes race through my head when I’m sitting down to focus on social media time. I’ll fire up Twitter and Facebook and Buffer and want really bad to ensure that I’m covering all my bases and spending time in the best way possible.

And on the good days, I’m right into the groove where I know exactly what to do next and what are the most important tasks that need to get done.

The difference for me is with making a checklist for my social media activities.

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Pam Dyer
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September 4, 2015

All BlogBusiness StrategyContent Marketing

How to Create Perfect Headlines for Social Media Posts

September 4, 2015 | By | No Comments">No Comments

Your headline is the first — and maybe last — impression you make on your audience.

SocialMediaHeadlines_PamDyer-01

Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article.

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Amy Porterfield
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September 2, 2015

All BlogBusiness StrategyContent Marketing

How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

September 2, 2015 | By | One Comment">One Comment

This post originally appeared on AmyPorterfield.com.

As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something.

It’s no secret that some of the most successful brands in the world owe their popularity to their visual content strategy. Notice I said strategy–in other words, not just any visual content will do.

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Robert Mandelberg
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August 30, 2013

All BlogTwitter

5 Overlooked Tips to Increase Your Retweets

August 30, 2013 | By | One Comment">One Comment

When I see that one of my posts has been retweeted, instead of a “Thanks for the RT!” I often like to reciprocate with an RT of my own. This is often as simple as clicking the user’s profile, reading her tweets, and selecting an appropriate post to RT.

Easier said than done. Lately I have been having a harder time finding a tweet that I am comfortable sharing with my followers. Understanding that a retweet is an implied endorsement of the content and author, I am cautious about what I share.

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Pratik Dholakiya
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July 12, 2013

MarketingTwitter

The Ultimate Guide to Using Twitter for Influencer Outreach

July 12, 2013 | By | One Comment">One Comment

Picture the following scenario. You are interviewing someone for a job and they spout off all sorts of wonderful things about themselves. You call their last boss and get a less than desirable recommendation. Whose words do you believe?

Or how about this. You are at a cocktail party and a stranger comes up to you and starts telling you how cool their marketing software company is. A little while later you are having a conversation with another stranger and they tell you that they recently purchased and are loving a different marketing software company. Whose recommendation are you more likely going to check out?
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Bill Ross
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May 23, 2013

All BlogInfographicsSocial Media

Infographic: Twitter Tweet Cheat Sheet To Increase Engagement

May 23, 2013 | By | 4 Comments">4 Comments

Ever wonder about the little things that go along with Twitter that help increase engagement? Things such as how many hash tags you use, how long your tweets are, or if asking fora Retweet actually works to increase engagement for your Twitter campaign. As a follow up to our Facebook Cheat Sheet Infographic, we have created a Twitter Cheat Sheet Infographic. This infographic can serve as a guide to help increase Twitter interactions such as Retweets, CTR, and overall engagement.

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