April 19, 2016 | By Chris Riegger | No Comments">No Comments
I did a search recently to find some good information about running social contests. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 or 2012. That’s about 30 years ago in internet years. Digital marketing has evolved a great deal in the last five years, with social media changing at an especially rapid pace.
March 17, 2016 | By Chris Riegger | No Comments">No Comments
FACT: Marketing your product or service online is a numbers game.
No matter who you are as a business (e-commerce site, retail store, app developer, etc.), if you’re going to be marketing your business online, and especially if you’re going to be investing in paid advertising, you need to understand this very basic but important principle. Some will say that this is an oversimplification and that it doesn’t pay enough respect to the human aspects of making a purchase online (desire, emotion, trust, etc.). They’re right. But to really understand and internalize a principle, I find it helps to simplify…even to a near insane degree.
October 13, 2015 | By Chris Riegger | No Comments">No Comments
Fall is here and conference season is ramping up. I know you’ve probably read TONS of other blog posts about how to have a great conference strategy. Some of them have likely included such unhelpful advice as “Make sure you attend the right conferences.” and “Your booth should stand out. Use bright colors!”
March 11, 2014 | By Chris Riegger | 9 Comments">9 Comments
I’m going to assume you’ve heard the news. Facebook just announced that it is (for certain) changing the Fan Page design…again. If this is the first you’re hearing of it, allow me to give you a quick summary.
December 12, 2013 | By Chris Riegger | 4 Comments">4 Comments
It’s an exciting time here at Heyo. We recently announced the launch of a new publish experience that allows our customers to create a single campaign and then publish it across Facebook, Web, and Mobile with one click. Our engineering team has been hard at work on a number of other exciting changes which will roll out over the coming weeks and months. And next up is an exciting development (pardon the pun) that you’ll get to try out in just a few days. Read More