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Social Media Marketing for Business

Dennis Yu


December 13, 2013

Do you have 5 minutes and $5 to thrill your clients and friends?

December 13, 2013 | By | No Comments">No Comments

It’s personalization that makes things special.
business strategy

This is Alex Houg, our Director of Optimization!

We use a combination of our own staff and services like Fancy Hands and Fiverr to get this done at scale.

Oh wait — I lied.  Found it this way:

Make it about them– be thoughtful.

You can take a picture of their pet or something of sentimental value– then make a custom rubber stamp on it for $10.

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I used a service called Fancy Hands to do the research. And they’ll even place the order for you. Cost about $2.50 per task– well worth the time savings.

Sometimes, I’ll have a celebrity impersonator call to wish them a happy birthday or some other greeting.

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I’ll do it for birthdays, too– get our assistants to sing Happy Birthday, even if they can’t sing to save their lives.

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So rather than the worn out fruit baskets and typical holiday gifts, give them something they will talk about– something about them!



Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.

He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

You can contact him at, his blog, or on Facebook.