Facebook Allows Inviting Friends to “Like” a Fan Page
Getting visitors to “Like” your Facebook Fan Page can be a tricky task. With Facebook’s new “Invite Friends” feature, attracting new fans is easier then ever. The new tool allows users to invite friends from their Personal Profile to “Like” the Facebook Fan Pages that they admin via a notification. A largely unknown tool that can have a large effect on exposing your brand on Facebook.
In order to take advantage of this new feature, log-in to Facebook as your Personal Profile. Then, navigate to the Facebook Fan Page that you wish to send out “Like requests” for. Do not “Use Facebook as Page”, remain in your personal profile, and in the top right of your Facebook Fan Page you will see the menu displayed below. From here, click the “Invite Friends” option.
You will then be prompted to select friends you would like to send the notifications to. There are a slew of predetermined friend categories to chose from, ranging from “recent interactions” to popular cities. Once you have selected which friends you wish to send a notification to, click “Submit”. Within seconds, the friends you selected will receive an invite as seen below, requesting that they go to the Facebook Fan Page and “Like” it. This feature can be very useful in getting familiar faces to help out that stubborn “Like” count.
Remember to use good judgment in selecting potential fans, as spamming could hurt your Facebook Fan Page more than it helps. Selecting all your friends may not be the route you want to take. Cater to those who have actually invested, monetarily or emotionally, in you and your brand. These are the users who are most likely to vocalize their pleasure with you and your company directly. This creates a lasting impression rather than becoming last weeks popular trend.