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Social Media Marketing for Business

marketing Archives - Page 4 of 13 - Heyo Blog

Patrick Ryan


August 8, 2013

Lessons in Reputation Management From the Stars

August 8, 2013 | By | 3 Comments">3 Comments

Everyone likes to cut loose occasionally, but if you’re thinking of doing anything that your colleagues will likely refer to as “the incident,” you might want to think again. There was a time when indiscretions could remain safely buried, but the Internet and the rise of social media have changed all that. Many HR professionals and hiring managers search the web to gather intelligence on job candidates, leading to a new ritual among recent college graduates—the online profile clean-up.

You don’t want to go through what these celebs did.

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Daniel Sharkov


August 5, 2013

5 Facebook Fan Page Problems and How to Fix Them

August 5, 2013 | By | 2 Comments">2 Comments

Twitter, Google Plus and Facebook are probably the top three social media sites that every blogger should be on right now. And even though the first two have millions of users under their belt and are great lead generation tools, there really is no other network as powerful as Facebook.

Just try to think who of your friends doesn’t have a Facebook account! That is the reason why every business and every blog should have a Facebook fan page.

If you haven’t yet created one for your blog, you are missing out on a huge potential audience, high engagement levels and targeted traffic. But even if you have one, there are no guarantees. The fact is most fan pages will remain unnoticed and won’t ever break the hundred likes barrier. Read More

John Social


August 2, 2013

9 Essential Google Apps for Business Owners and Marketers

August 2, 2013 | By | One Comment">One Comment

Resourcefulness. As a business owner, Digital Marketer or tech geek, you posses the innate passion to expedite your workload.  Efficiency is a key component in running your business at an optimal level.  It’s 2013.  There’s no excuse for slow-down in the tech age.

If you’re looking to share documents in real-time, monitor the traffic of your website or consolidate your calendars into one central location, look no further.  I’ve compiled a comprehensive list of essential Google Apps for business owners and Digital Marketers.  PLUS, a look into maximizing each one.  These include:

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Nick Edouard


August 1, 2013

How B2B Marketers Can Use Storytelling to Reach a Busy, Distracted Audience

August 1, 2013 | By | No Comments">No Comments

As a close observer may well spot, we’re slightly obsessed with B2B storytelling here at LookBookHQ. Why is storytelling important for B2B marketers? What does it really mean in 2013? How does a B2B marketer improve his or her storytelling?

These are just some of the questions that we grapple with on a daily basis.

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Chris Horton


July 25, 2013

New Study: The Widening Digital Gap between the Consumer and Marketer

July 25, 2013 | By | No Comments">No Comments

The majority of marketing studies tend to focus on either the consumer or producer (business) side of the equation, essentially only telling half of the story. I tend to prefer a more holistic approach. Such is the case with a newly released study by the Economist Intelligence Unit (EIU) and Lyris analyzing the differing perceptions among marketing executives and consumers regarding the effectiveness of various marketing channels.

The study finds significant gaps in perception regarding how consumers prefer to engage with brands, what influences their purchase decisions, and how they view privacy. It also highlights an emerging trend in marketing: the mass adoption of the internet, mobile and social is creating a tech-savvy consumer that has an almost organic relationship with technology.

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Pratik Dholakiya


July 22, 2013

3 Reasons the Social Media Fad is Already Dying (and why it’s Not Bad News for Marketers)

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Facebook is growing, but only in developing markets. In the US, Facebook lost 6 million users in just one month. It lost 9 million in the past half year, and an additional 2 million in the UK over the same time period. This isn’t new, either. About this time last year, studies started reporting a declining interest in Facebook among teens and young adults as they started spending less time on the site.

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The slack isn’t being picked up by other social networks, either. Teens seem less interested in social media altogether. Even Instagram, if it even counts as a social network, has only managed to hold steady. Pinterest has seen slight growth, but that is likely because of its rural appeal.

Teens have expressed interest in new networks like Wanelo, Vine, Snapchat, and Kik, but any growth here is far too small to make up for the losses other networks are experiencing.

Why is interest in social media declining, and what does this mean for internet marketers?

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Jessica Fritsche


July 20, 2013

[Infographic] Mix it Up: The Perfect Content Cocktail

Whether on the rocks, shaken, or stirred, combining the right ingredients in the right channels is essential to a solid content strategy and successful SEO tactics.

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