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Social Media Marketing for Business

Chris Horton, Author at Heyo Blog

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Chris Horton


July 25, 2013

New Study: The Widening Digital Gap between the Consumer and Marketer

July 25, 2013 | By | No Comments">No Comments

The majority of marketing studies tend to focus on either the consumer or producer (business) side of the equation, essentially only telling half of the story. I tend to prefer a more holistic approach. Such is the case with a newly released study by the Economist Intelligence Unit (EIU) and Lyris analyzing the differing perceptions among marketing executives and consumers regarding the effectiveness of various marketing channels.

The study finds significant gaps in perception regarding how consumers prefer to engage with brands, what influences their purchase decisions, and how they view privacy. It also highlights an emerging trend in marketing: the mass adoption of the internet, mobile and social is creating a tech-savvy consumer that has an almost organic relationship with technology.

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Chris Horton


March 25, 2013

Pinterest Users are Sales-Ready: Why Every Business Should Be On Pinterest

March 25, 2013 | By | 4 Comments">4 Comments

Is Pinterest the most sales actionable social network out there?

This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.

Click continue to hear what Ben had to say. It may surprise you…

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