February 2, 2015 | By Matthew Woodward | One Comment">One Comment
I have spent a fair amount of time learning how to advertise on Facebook properly with lead generation in mind as part of my wider social media marketing strategy.
I’ve spent a good chunk of cash experimenting with this and today I’m going to share everything I have learnt with you step by step!
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January 26, 2015 | By Megan Ritter | No Comments">No Comments
In the modern age of social media marketing, it’s easier than ever to target incredibly specific audiences with your ads. Thanks to this technology, remarketing campaigns have become incredibly popular, allowing businesses to reach out to customers that they might have otherwise missed. Instead of delivering ads to a wide variety of people who may or may not be interested in what you have to offer, you can make sure that your message reaches the right viewers from the start.
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January 22, 2015 | By Adele Halsall | 10 Comments">10 Comments
It’s probably come to all of our attention by now that Facebook is no longer playing nice when it comes to marketing. Not only is the social platform becoming more independent by the day (vowing to create its own search tool in place of Microsoft’s Bing), it’s also taking more control over how content is compiled and optimized.
January 21, 2015 | By Dennis Yu | No Comments">No Comments
You’re a busy small business marketer.
You’re no nonsense and care about sales– no time for fluff.
So you have post after post on the social networks trying to drive direct conversions.
Yet these don’t seem to work.
January 20, 2015 | By Peyton Watkins | One Comment">One Comment
Running a Facebook campaign is simple, but there are several key elements you should give a little extra attention to in order to ensure success. Just like meeting people, a first impression is everything with a campaign to get people interested in learning more.
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August 8, 2014 | By Nathan | 7 Comments">7 Comments
Yesterday, Facebook announced that they are banning like gates on fan pages starting on November 5th, 2014.
These are the changes to platform policy as articulated by Hashdeep Singh, a Software Developer at Facebook: Read More
July 23, 2014 | By Nathan | 9 Comments">9 Comments
It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament.
There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small businesses with a smaller ad budget, are going to have to get creative to continue expecting exposure from the social network. Read More
