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Social Media Marketing for Business

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July 23, 2014

25 Things Small Businesses Need to Know From Facebook’s Q2 Earnings Call

July 23, 2014 | By | 9 Comments">9 Comments

Facebook Earnings Report for Small Business

It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament.

There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small businesses with a smaller ad budget, are going to have to get creative to continue expecting exposure from the social network. Read More

Dennis Yu


March 24, 2014

Long Live Facebook Sponsored Stories!

March 24, 2014 | By | No Comments">No Comments

They’re going away on April 9th, right?

Sort of. Now, when you create posts, the sponsored stories will be baked right in. You’re just not allowed to create sponsored stories separately. Read More

Dennis Yu


November 18, 2013

Boosting Facebook Posts — Just Don’t Do It

November 18, 2013 | By | 5 Comments">5 Comments

I got this curious message today from Facebook, saying we could get more reach for Fuddruckers by boosting Facebook posts.

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Dennis Yu


October 14, 2013

Facebook’s eerily good recommendations

October 14, 2013 | By | No Comments">No Comments

I’m in Dallas at a friend’s place tonight, playing with Facebook’s graph search tonight.

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David Cutter


October 8, 2013

iFrame Issue – Web Browsers Now Blocking Mixed Content

October 8, 2013 | By | One Comment">One Comment

As all good Facebook marketers know, there is an iFrame issue that has reared its ugly head. Recently, in their infinite wisdom, all of the major browsers have started blocking “mixed security content” by default (which probably should have been the case all along). If you are wondering what exactly that means, let’s use a typical example from Facebook that illustrates what we at Heyo are calling “the iFrame issue.”

You log in to Facebook on a secure HTTPS connection, because Facebook has an SSL (secure socket layer) Certificate installed. This encrypts the connection between their web server and your web browser, allowing private information to be sent back and forth safely.

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Amra Tareen


September 24, 2013

Facebook Payments and the Rise of Social Commerce

September 24, 2013 | By | One Comment">One Comment

Facebook’s more than one billion active users equal an enormous captive and potentially lucrative audience for entrepreneurs.  The promise of commerce on the platform, however, has been hindered by Facebook’s flawed and thankfully now defunct Credits program.

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Dennis Yu


September 4, 2013

The weird reason that Facebook will never have a serious spam problem

September 4, 2013 | By | One Comment">One Comment

Mashable reports that Facebook spam is a $200 million a year business. 4% of Facebook page posts are spam (hard to define), while 70% of email is spam.

Short answer: On Facebook, you can’t send messages to people you don’t know. But you could email millions of people, since context is not required.

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