5 Must Haves For A Successful Facebook Campaign
January 20, 2015 | By Peyton Watkins | One Comment">One Comment
Running a Facebook campaign is simple, but there are several key elements you should give a little extra attention to in order to ensure success. Just like meeting people, a first impression is everything with a campaign to get people interested in learning more.
Make your campaign pop with clean text, a great prize and awesome graphics.
The first thing to grab the attention of your audience is the image have chosen! According to the University of Alabama, 65 percent of us are visual learners. At this point in time, people want to see as much as they can rather than read about it, so really make your graphics great!
2. Clean Fonts
Ensuring your font flows with your images and other elements is a big key to visually stimulation. Having miss matched fonts can be an eyesore and make readers click away due to a lack of consistency. You also want to ensure the font is easily read. What good is text if it isn’t readable?
3. Simple Wording
We all know contests have rules, but don’t over describe them. Campaigns full of wording will send readers into overload and deter them from entering. No one wants to read a novel to enter a contest!
4. Promoting on Social Media
Share your campaign with the world! Getting the word out there about your campaign is the key to capturing the most email leads. You are not limited to just Facebook for promoting either. Email Lists, Twitter, Pinterest and Instagram are great outlets to grab attention!
5. Great Prize
Having a good prize is essential in gaining entries. Your own services may seem like a great idea, but try to choose a prize that will really interest your audience and not require them to consider entering, but rather make them instantly want to enter.
Ultimately, always keep your target audience in mind throughout the campaign process. As long as the campaign appeals to the masses you are interested in, you will be able to gain leads and expand your email lists. Another tip is to think about what would keep your interest rather than turn you away. Try your best to keep possible leads from clicking the back button! Good luck and promote to the max!