February 9, 2015 | By Lauren Wilson | 3 Comments">3 Comments
The holidays and the New Year are always a busy time for everyone, especially small businesses. That doesn’t mean that you need to abandon your strategy for gaining new email leads and boosting engagement on your Facebook page. Read on to find out how a small baby carrier provider based in Australia ran a successful, and simple, Sweepstakes using Heyo.
February 4, 2015 | By Emily Potts | No Comments">No Comments
Imagine this: Your latest contest has drawn to a close and you’re thrilled with the number of leads you’ve collected. You email out an awesome offer, excited to earn revenue from the list you just built.
The next day your excitement disappears when you open your email service dashboard. Only a small percentage clicked through to your site. A lot of leads unsubscribed from your list. OUCH.
The truth is that building your list is only one half of the equation. While it is critical to gather a list with as many leads as possible, what you do with those leads is just as important to growing your business.
January 26, 2015 | By Megan Ritter | No Comments">No Comments
In the modern age of social media marketing, it’s easier than ever to target incredibly specific audiences with your ads. Thanks to this technology, remarketing campaigns have become incredibly popular, allowing businesses to reach out to customers that they might have otherwise missed. Instead of delivering ads to a wide variety of people who may or may not be interested in what you have to offer, you can make sure that your message reaches the right viewers from the start.
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January 22, 2015 | By Adele Halsall | 10 Comments">10 Comments
It’s probably come to all of our attention by now that Facebook is no longer playing nice when it comes to marketing. Not only is the social platform becoming more independent by the day (vowing to create its own search tool in place of Microsoft’s Bing), it’s also taking more control over how content is compiled and optimized.
January 20, 2015 | By Peyton Watkins | One Comment">One Comment
Running a Facebook campaign is simple, but there are several key elements you should give a little extra attention to in order to ensure success. Just like meeting people, a first impression is everything with a campaign to get people interested in learning more.
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