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Social Media Marketing for Business

Facebook marketing Archives - Page 2 of 4 - Heyo Blog

Dennis Yu
9

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November 27, 2013

All BlogContent Marketing

Why You Should Never Blog on Your Own Site

November 27, 2013 | By | 9 Comments">9 Comments

Sounds crazy?

Then how silly is it to post content on a site that doesn’t get much traffic or generate much revenue.

The dirty secret of internet marketing is that most sites don’t get any traffic. What’s the sound of a website falling in the forest if nobody is around to hear it?

Would you rather have a feature article about your business on the front page of the New York Times or that same article on the homepage of your website?

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David Cutter
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October 30, 2013

All BlogFacebookHeyo Products

From Facebook Fan to a Marketing Force Multiplier

October 30, 2013 | By | One Comment">One Comment

When your Facebook marketing combines raw enthusiasm with easy sharing and built-in social recognition, you have laid the groundwork for a fun, engaging, and wide reaching campaign.
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David A. George
5

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October 11, 2013

All BlogFacebook

Why Facebook News Feed Contests Are Worthless (By Themselves)

October 11, 2013 | By | 5 Comments">5 Comments

Facebook recently announced a change in their news feed algorithm. One of the biggest parts of this change is the filtering of “high quality” versus “low quality” content. Without being too explicit, Facebook has strongly suggested that “low quality” content consists of asking for comments, Likes, and shares.

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David Cutter
1

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October 8, 2013

All BlogFacebook

iFrame Issue – Web Browsers Now Blocking Mixed Content

October 8, 2013 | By | One Comment">One Comment

As all good Facebook marketers know, there is an iFrame issue that has reared its ugly head. Recently, in their infinite wisdom, all of the major browsers have started blocking “mixed security content” by default (which probably should have been the case all along). If you are wondering what exactly that means, let’s use a typical example from Facebook that illustrates what we at Heyo are calling “the iFrame issue.”

You log in to Facebook on a secure HTTPS connection, because Facebook has an SSL (secure socket layer) Certificate installed. This encrypts the connection between their web server and your web browser, allowing private information to be sent back and forth safely.

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Jim Risner
1

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October 4, 2013

FacebookHeyo ProductsSocial Media

7 Things Every Great Facebook Contest Needs

October 4, 2013 | By | One Comment">One Comment

No matter how much time and effort you put into your Facebook contests, you’re simply not getting the results you want. It’s because you are trying to create a generic contest that is supposed to attract all 500 million of Facebook users.

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Nathan
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September 16, 2013

All BlogFacebook

30 Timeline Contest Ideas to Drive Likes and Comments

September 16, 2013 | By | 9 Comments">9 Comments

On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines.

With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page.

While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines.

While several Facebook app companies launched the ability to export a .csv of likes and comments, we heard business owners asking for pre-made Facebook contests that would work on any brands timeline.

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David A. George
3

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August 13, 2013

FacebookMarketing

Facebook’s News Feed Updates: 6 Marketing Takeaways

August 13, 2013 | By | 3 Comments">3 Comments

When I post on Facebook, what actually happens? Do all my fans see it? Do I need a certain amount of engagement first? I mean – there have be some rules to this thing, right?

Well, in the past, these questions have been governed by what was known as Facebook’s EdgeRank. This is just a big fancy word for the math equation used to determine what we see or don’t see in our Facebook News Feed.

But not anymore! Facebook is pulling a little switcheroo on how their News Feed works – so we better start taking some notes.

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