October 30, 2013 | By David Cutter | One Comment">One Comment
When your Facebook marketing combines raw enthusiasm with easy sharing and built-in social recognition, you have laid the groundwork for a fun, engaging, and wide reaching campaign.
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October 28, 2013 | By Bryan Kramer | No Comments">No Comments
As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in college; people drive interest about any topic through their sincerity in how they tell their stories.
October 25, 2013 | By Emily Cretella | One Comment">One Comment
You say inbound … I say content … Let’s call the whole thing off.
Lately I’ve been getting a lot of questions about the difference between content marketing and inbound marketing. Are they one in the same? Is one better than the other? Can you do one without the other?
October 14, 2013 | By Dennis Yu | No Comments">No Comments
I’m in Dallas at a friend’s place tonight, playing with Facebook’s graph search tonight.
October 11, 2013 | By David A. George | 5 Comments">5 Comments
Facebook recently announced a change in their news feed algorithm. One of the biggest parts of this change is the filtering of “high quality” versus “low quality” content. Without being too explicit, Facebook has strongly suggested that “low quality” content consists of asking for comments, Likes, and shares.
October 8, 2013 | By David Cutter | One Comment">One Comment
As all good Facebook marketers know, there is an iFrame issue that has reared its ugly head. Recently, in their infinite wisdom, all of the major browsers have started blocking “mixed security content” by default (which probably should have been the case all along). If you are wondering what exactly that means, let’s use a typical example from Facebook that illustrates what we at Heyo are calling “the iFrame issue.”
You log in to Facebook on a secure HTTPS connection, because Facebook has an SSL (secure socket layer) Certificate installed. This encrypts the connection between their web server and your web browser, allowing private information to be sent back and forth safely.
October 4, 2013 | By Jim Risner | One Comment">One Comment
No matter how much time and effort you put into your Facebook contests, you’re simply not getting the results you want. It’s because you are trying to create a generic contest that is supposed to attract all 500 million of Facebook users.
