November 4, 2015 | By Kevan Lee | No Comments">No Comments
Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet?
November 3, 2015 | By Christina Sullivan | 2 Comments">2 Comments
You just spent hours writing a new blog post and hit the big “publish” button. Now what?
If all you do is publish your post, the only people likely to see it are those who subscribe to your blog or check it regularly – most likely a small portion of your potential audience. Follow the seven strategies below after publishing a blog post to ensure you don’t leave out the “marketing” from your content marketing.
November 2, 2015 | By Brad Friedman | No Comments">No Comments
Over the past several month’s I’ve written a number of posts on the importance of content marketing. There’s no question that in the world we live in today, content, quality content, has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO’s are constantly looking for the ROI in their marketing.
No question that we’re in a daily battle to get attention for our business. When it comes to producing attention-grabbing content, a great place to start is with the headline. Then, the challenge is to keep the reader reading. But you can’t do that if you don’t get their attention in the first place.
October 30, 2015 | By Vivek Patel | 2 Comments">2 Comments
Wondering why your posts are not going viral on Facebook while your competitors’ posts are receiving hundreds and thousands of shares and comments? It hardly has anything to do with luck.
If your Facebook page isn’t growing the way you have expected, you are not alone. Many businesses are abandoning Facebook completely due to lack of growth and user engagement. But honestly, abandoning Facebook is just a bad idea. Why? Simply because with more than 1.5 billion users worldwide, its growth potential is huge. According to a 2015 Social Media Examiner report, Facebook along with LinkedIn is one of the “most important social networks for marketers.”
October 29, 2015 | By Matt Baglia | One Comment">One Comment
Before we dive right in, let me remind you: there’s nothing wrong with building a strong and diverse digital sphere of influence. In fact, putting all your eggs in one basket is exhausting and dangerous. For example, never solely rely on a Facebook page to drive website traffic, or refuse to collect email addresses because your SMS marketing list is performing. In general, diversifying your digital tactics helps you build a strong online foundation.
October 28, 2015 | By Caroline Black | No Comments">No Comments
Creating social media accounts for your business is a great way to attract new customers, as well as keep in touch with the customer base you already have. With over two billion social media users worldwide, it’s wise to set up social media pages at the very least, and possibly even wiser to pay for advertising on sites such as Facebook.
Regardless of whether or not you do decide to advertise on social media websites, you’re sure to find yourself with several new followers who just happened to stumble upon your business page while browsing through the site. Though getting the word out there about your business and acquiring a lot of followers on social media can be a great thing, the unfortunate part is that it could also attract hackers to your page.
October 27, 2015 | By Sujan Patel | No Comments">No Comments
It’s nice to have an example to emulate. People are often coming to me, struggle to find their content marketing niche—they’re struggling to find and grow an audience, and they don’t have a clue about what strategy is. As a first step, I often like to point out companies that are doing it well.
All of the tools that you need to do content marketing right are out there. There’s no secret code, no “one weird trick,” it’s about rolling up your sleeves and getting sh*t done. These six companies that I’m about to outline are ones that I respect for their ingenuity and output.
