Long Live Facebook Sponsored Stories!
March 24, 2014 | By Dennis Yu | No Comments">No Comments
They’re going away on April 9th, right?
Sort of. Now, when you create posts, the sponsored stories will be baked right in. You’re just not allowed to create sponsored stories separately.
For the last year, Facebook has been simplifying their ad choices. You used to have 29 different ad options. Four months ago, you had 15. Today, you have just nine.
This is a good thing for small businesses that want to achieve business objectives, as opposed to learn technical advertising jargon.
We’ve seen optimized CPM bidding, conversion pixels, and the new website custom audiences perform superbly.
It may even be that boosted posts will be the primary way for us to run ads. It’s more convenient to create ads directly from the timeline, as opposed to switching over to Power Editor.
We predict that Facebook’s enhancements to their backend algorithm (to automatically target the people they know will convert) and to the front-end (making it easy to create ads) will put a lot of social media tools out of business.
Are you excited about the changes Facebook is making?
Meet Dennis Yu
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.
He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at dennis@blitzmetrics.com, his blog, or on Facebook.
