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Social Media Marketing for Business

Social Media Archives - Page 2 of 33 - Heyo Blog

Vivek Patel


October 30, 2015

3 Strategies You Need to Implement Today to Improve your Facebook Engagement

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Improve Your Facebook Engagement

Wondering why your posts are not going viral on Facebook while your competitors’ posts are receiving hundreds and thousands of shares and comments? It hardly has anything to do with luck.

If your Facebook page isn’t growing the way you have expected, you are not alone. Many businesses are abandoning Facebook completely due to lack of growth and user engagement. But honestly, abandoning Facebook is just a bad idea. Why? Simply because with more than 1.5 billion users worldwide, its growth potential is huge. According to a 2015 Social Media Examiner report, Facebook along with LinkedIn is one of the “most important social networks for marketers.”

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Matt Baglia


October 29, 2015

SMS + Email + Social: 6 Tips for Tying These Digital Forces Together to Increase Customer Engagement

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Before we dive right in, let me remind you: there’s nothing wrong with building a strong and diverse digital sphere of influence. In fact, putting all your eggs in one basket is exhausting and dangerous. For example, never solely rely on a Facebook page to drive website traffic, or refuse to collect email addresses because your SMS marketing list is performing. In general, diversifying your digital tactics helps you build a strong online foundation.

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Caroline Black


October 28, 2015

How to Protect Your Business (and Your Customers) When Using Social Media

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Creating social media accounts for your business is a great way to attract new customers, as well as keep in touch with the customer base you already have. With over two billion social media users worldwide, it’s wise to set up social media pages at the very least, and possibly even wiser to pay for advertising on sites such as Facebook.

Regardless of whether or not you do decide to advertise on social media websites, you’re sure to find yourself with several new followers who just happened to stumble upon your business page while browsing through the site. Though getting the word out there about your business and acquiring a lot of followers on social media can be a great thing, the unfortunate part is that it could also attract hackers to your page.

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Brad Friedman


October 26, 2015

How To Create A Killer Social Media Marketing Strategy

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If you’re looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It’s easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying?

Most likely, before you bought the item, you spent some time researching it online. It’s been said that people rely on up to 7 different sources before buying anything of significance. What does this mean for you and your business? It means your consumers are doing the exact same thing you do; they’re researching your products and services online. And they’re researching your competitors too. What better way to entice them to buy from you than having information available to them?

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Susan Gilbert


October 23, 2015

5 Steps to Create a Winning Pinterest Business Strategy

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It wasn’t that long ago when the social media world was captivated by a fast-growing network called, Pinterest, in 2010. The concept was inspired by boards, and image sharing soon become a powerful community building force with as many as 70 million users from around the world today.

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Ash Read


October 20, 2015

How to Understand and Maximize Your Reach on Any Social Network

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Have you ever wondered what percentage of people actually see your Tweets or Facebook posts?

The data shows it can be as low as 2%.

This is in line with our findings at Buffer — on average our 10 most recent Facebook posts have reached around 2.4% of our fans with our highest reaching post being seen by 5.25%.

When you work hard to produce and share great content, it’d be great if people could see it! I’m excited to share some things we’ve found that can help your content break through and reach more of your fans across any social network.

Do you want more people to see your social media posts? Read on for some our of best tips on increasing your reach.

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Chris Riegger


October 13, 2015

How to be Master of the Twitter-verse With Your Conference Strategy This Season

October 13, 2015 | By | No Comments">No Comments


This Conference Strategy is…Different

Fall is here and conference season is ramping up. I know you’ve probably read TONS of other blog posts about how to have a great conference strategy. Some of them have likely included such unhelpful advice as “Make sure you attend the right conferences.” and “Your booth should stand out. Use bright colors!”

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