Wondering why your posts are not going viral on Facebook while your competitors’ posts are receiving hundreds and thousands of shares and comments? It hardly has anything to do with luck.
If your Facebook page isn’t growing the way you have expected, you are not alone. Many businesses are abandoning Facebook completely due to lack of growth and user engagement. But honestly, abandoning Facebook is just a bad idea. Why? Simply because with more than 1.5 billion users worldwide, its growth potential is huge. According to a 2015 Social Media Examiner report, Facebook along with LinkedIn is one of the “most important social networks for marketers.”