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Social Media Marketing for Business

Marketing Archives - Page 16 of 67 - Heyo Blog

Brad Friedman
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November 2, 2015

All BlogContent MarketingMarketing

A Content Marketing Metric Your CEO Will Love

November 2, 2015 | By | No Comments">No Comments

Content marketing metric

Over the past several month’s I’ve written a number of posts on the importance of content marketing. There’s no question that in the world we live in today, content, quality content, has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO’s are constantly looking for the ROI in their marketing.

No question that we’re in a daily battle to get attention for our business. When it comes to producing attention-grabbing content, a great place to start is with the headline. Then, the challenge is to keep the reader reading. But you can’t do that if you don’t get their attention in the first place.

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Vivek Patel
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October 30, 2015

All BlogFacebookSocial Media

3 Strategies You Need to Implement Today to Improve your Facebook Engagement

October 30, 2015 | By | 2 Comments">2 Comments

Improve Your Facebook Engagement

Wondering why your posts are not going viral on Facebook while your competitors’ posts are receiving hundreds and thousands of shares and comments? It hardly has anything to do with luck.

If your Facebook page isn’t growing the way you have expected, you are not alone. Many businesses are abandoning Facebook completely due to lack of growth and user engagement. But honestly, abandoning Facebook is just a bad idea. Why? Simply because with more than 1.5 billion users worldwide, its growth potential is huge. According to a 2015 Social Media Examiner report, Facebook along with LinkedIn is one of the “most important social networks for marketers.”

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Matt Baglia
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October 29, 2015

All BlogEmail MarketingMarketing

SMS + Email + Social: 6 Tips for Tying These Digital Forces Together to Increase Customer Engagement

October 29, 2015 | By | One Comment">One Comment

SMS + EMAIL + SOCIAL

Before we dive right in, let me remind you: there’s nothing wrong with building a strong and diverse digital sphere of influence. In fact, putting all your eggs in one basket is exhausting and dangerous. For example, never solely rely on a Facebook page to drive website traffic, or refuse to collect email addresses because your SMS marketing list is performing. In general, diversifying your digital tactics helps you build a strong online foundation.

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Caroline Black
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October 28, 2015

All BlogFacebookGoogle

How to Protect Your Business (and Your Customers) When Using Social Media

October 28, 2015 | By | No Comments">No Comments

Caroline_ProtectYourself-01

Creating social media accounts for your business is a great way to attract new customers, as well as keep in touch with the customer base you already have. With over two billion social media users worldwide, it’s wise to set up social media pages at the very least, and possibly even wiser to pay for advertising on sites such as Facebook.

Regardless of whether or not you do decide to advertise on social media websites, you’re sure to find yourself with several new followers who just happened to stumble upon your business page while browsing through the site. Though getting the word out there about your business and acquiring a lot of followers on social media can be a great thing, the unfortunate part is that it could also attract hackers to your page.

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Sujan Patel
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October 27, 2015

All BlogContent MarketingMarketing

6 Companies Doing Content Marketing Right

October 27, 2015 | By | No Comments">No Comments

Content Marketing

It’s nice to have an example to emulate. People are often coming to me, struggle to find their content marketing niche—they’re struggling to find and grow an audience, and they don’t have a clue about what strategy is. As a first step, I often like to point out companies that are doing it well.

All of the tools that you need to do content marketing right are out there. There’s no secret code, no “one weird trick,” it’s about rolling up your sleeves and getting sh*t done. These six companies that I’m about to outline are ones that I respect for their ingenuity and output.

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Brad Friedman
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October 26, 2015

All BlogSocial Media

How To Create A Killer Social Media Marketing Strategy

October 26, 2015 | By | No Comments">No Comments

SMStrategy-01

If you’re looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It’s easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying?

Most likely, before you bought the item, you spent some time researching it online. It’s been said that people rely on up to 7 different sources before buying anything of significance. What does this mean for you and your business? It means your consumers are doing the exact same thing you do; they’re researching your products and services online. And they’re researching your competitors too. What better way to entice them to buy from you than having information available to them?

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Susan Gilbert
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October 23, 2015

All BlogSocial Media

5 Steps to Create a Winning Pinterest Business Strategy

October 23, 2015 | By | No Comments">No Comments

It wasn’t that long ago when the social media world was captivated by a fast-growing network called, Pinterest, in 2010. The concept was inspired by boards, and image sharing soon become a powerful community building force with as many as 70 million users from around the world today.

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