October 25, 2013 | By Emily Cretella | One Comment">One Comment
You say inbound … I say content … Let’s call the whole thing off.
Lately I’ve been getting a lot of questions about the difference between content marketing and inbound marketing. Are they one in the same? Is one better than the other? Can you do one without the other?
October 14, 2013 | By Dennis Yu | No Comments">No Comments
I’m in Dallas at a friend’s place tonight, playing with Facebook’s graph search tonight.
October 11, 2013 | By David A. George | 5 Comments">5 Comments
Facebook recently announced a change in their news feed algorithm. One of the biggest parts of this change is the filtering of “high quality” versus “low quality” content. Without being too explicit, Facebook has strongly suggested that “low quality” content consists of asking for comments, Likes, and shares.
October 8, 2013 | By David Cutter | One Comment">One Comment
As all good Facebook marketers know, there is an iFrame issue that has reared its ugly head. Recently, in their infinite wisdom, all of the major browsers have started blocking “mixed security content” by default (which probably should have been the case all along). If you are wondering what exactly that means, let’s use a typical example from Facebook that illustrates what we at Heyo are calling “the iFrame issue.”
You log in to Facebook on a secure HTTPS connection, because Facebook has an SSL (secure socket layer) Certificate installed. This encrypts the connection between their web server and your web browser, allowing private information to be sent back and forth safely.
September 27, 2013 | By Jim Risner | 6 Comments">6 Comments
Facebook now allows businesses like yours to run contests directly from their Fan Page Timeline, by having users like or comment on status updates.
Many businesses have already leveraged this latest change by engaging their audiences in timeline contests directly in the news feed.
The following examples of successful timeline contests were all crafted using Heyo’s Timeline Contest Creator to auto-generate highly engaging timeline contest templates.
September 26, 2013 | By Dennis Yu | 4 Comments">4 Comments
Facebook is better than LinkedIn in many ways to make connections.
You don’t have to pay for those pesky inMails or get an introduction forwarded– not that I’ve ever done this.
