Competitive spying on Facebook– as deep as it goes
Facebook is better than LinkedIn in many ways to make connections.
You don’t have to pay for those pesky inMails or get an introduction forwarded– not that I’ve ever done this.
Before you couldn’t easily tell who was a fan of both Heyo and BlitzMetrics:
But now you can even show which of these fans are also from New York:
What kind of music are they listening to?
But you don’t need to be an admin to pull this data.
Here’s Constant Contact:
What do gay men who work at Yahoo! like?
You might use it to better understand your audience:
Or maybe spy on a competitor:
And magnify a bit deeper:
Keep chaining these together.You could take these interests and pump them right back into Facebook ads.
We believe the look-alike audience tool in Facebook basically does this for you already.
But if you narrow it too far, sometimes you don’t get back much:
I was hoping to find fans of MADD (Mothers Against Drunk Driving) who also like Budweiser.
Just be careful that you don’t target too broadly, since your highest converting traffic will be your own lists.Nothing says you can’t use custom audiences in tandem with interest targeting, like here.
Go give it a shot and reply back here with what you find!