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Social Media Marketing for Business

Christina Sullivan


December 16, 2015

How Trind’s Holiday Campaign Converted at Over 30%

December 16, 2015 | By | No Comments">No Comments

Looking to grow your email list for your business? Running a Facebook contest is a great way to do so, especially when you have an active and engaged audience.

That’s exactly what Trind did leading up to the holidays. Read on to see how they launched a successful social giveaway app.

Meet Trind: Europe’s most trusted and respected line of hand and nail care that has now expanded to the US and Canada.

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“Founded in 1988, Trind Cosmetics is located in the Netherlands. The outstanding line of Trind premium products evolved from a passion to do the impossible which lead to the development of nail care products that would help all women have strong and flexible nails, products whose effectiveness was sustainable.”

In an effort to grow their email list and engage fans before the holidays, Trind ran a handful of Facebook giveaways using Heyo. You can see their most recent giveaway for their Instant Manicure Kit below.

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How Trind’s Campaigns Converted at Over 30%

1. Great design: Trind did a fantastic job with the visual design of their campaign. Their hero image is simple but clear, featuring a great photo of the product and a clear call to action. They capture attention with the use of the color red. Alert colors like orange and red are great for persuading viewers to take action. This alert color also carries through to the “Enter” button where fans enter their emails – the main call to action of the sweepstakes.

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2. Promotion: Trind regularly promoted their sweepstakes to fans which can be seen on their timeline. This helps their contest stay top of mind. Pro Tip: You’ll notice “” as the URL that Trind shared – this is their Heyo Smart URL. Always use your smart URL when promoting your campaign. This will ensure that viewers get the best experience based on the device with which they are viewing your campaign!

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3. Contest Hashtag: This is a more advanced strategy that helps add a viral element to Trind’s giveaways. Using #WinWithTrind in the pre-loaded share and Tweet text, anyone can now search and follow the progress of the hashtag. This helps tie together their campaigns with a common element. Check out the social proof this builds:

Imagine waking up one morning to all of these notifications! Using a hashtag consistently throughout multiple giveaways is a fantastic way to build engagement, social proof and a viral element to your campaigns.

The Results

To date, Trind has had over 2,800 impressions on their #WinWithTrind campaigns. They have captured over 930 email addresses, for a conversion rate of about 33%. That means for every three fans who view the campaign, one enters their email address.

Egon van Romondt, Trind Master Distributer, said,”Our main goal is to convert our “Likes” into Opt-ins. We want to build our audience and continue to communicate with them not only through our social media channels but also directly through our Trind Insider Newsletter. With each Heyo campaign we launch we get closer to our goal.

With impressive numbers like these, we can’t wait to see what Trind continues to do with Heyo!

Your Turn

Want to start growing your email list today? Run a holiday sweepstakes or other contest using Heyo. It’s free to try for 7 days!

Christina Sullivan


Christina graduated from Virginia Tech in 2013 and is incredibly passionate about design, marketing and branding. Before working as Director of Brand Strategy at Heyo, Christina was Director of Marketing and Communications at a nonprofit regional technology organization.