What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products? The truth is that these are simply characteristics developed from a single source – you. Read More
We feel strongly that this strategy is not ideal if your focus is on empowering all users, regardless of the size of their wallet. Our focus is on leveling the playing field for small businesses , a one man marketing agency, or a solo-proneur trying to market their passions from their home basement. Click “read more” to see how we do this.
In the nearly two years I’ve been working as a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.
As the years have gone on, I’m not as doe-eyed about the position or the field itself as I was when I first started. Social media is tough. It’s demanding, obsessed with keywords and links and ROI, and often a career position that few people can fully define what all happens in it. It’s not a job for the faint at heart or those looking to do just the bare minimum.
Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an abundance of out-of-place local search phrases. Truth be told, the information that I’ve seen around the web on this subject of how to combine SEO with Content Marketing (Search Content Marketing) on the local level is seriously lacking. Read More
The Heyo Blog is always on the lookout for insightful, well-written articles on the topic of social media marketing for businesses. If you’re interested in writing a piece for us, check out the guidelines here.