In the nearly two years I’ve been working as a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.
As the years have gone on, I’m not as doe-eyed about the position or the field itself as I was when I first started. Social media is tough. It’s demanding, obsessed with keywords and links and ROI, and often a career position that few people can fully define what all happens in it. It’s not a job for the faint at heart or those looking to do just the bare minimum.