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Social Media Marketing for Business



April 19, 2013

Why Heyo Believes That Self-Serve is the Future of Social Marketing

April 19, 2013 | By | 2 Comments">2 Comments

Many of you have likely heard that Wildfire is discontinuing their self-serve social marketing suite, choosing to move upstream to the enterprise only market.

We feel strongly that this strategy is not ideal if your focus is on empowering all users, regardless of the size of their wallet. Our focus is on leveling the playing field for small businesses , a one man marketing agency, or a solo-proneur trying to market their passions from their home basement. Click “read more” to see how we do this.

At Heyo, we believe that every human is born with unique strengths and passions. If every person had the power to market around these strengths and passions, people could do what they love while growing a successful business.

We’re helping people grow successful businesses through beautiful software that levels the playing field and allows anyone to drive traffic, leads, and sales through campaigns they can run on Fan Pages or mobile devices.

When I started my first business from the white, cinder block dorm rooms of Virginia Tech, I quickly realized I needed a tool like Heyo to help me market and grow. When my business took off, I had a gut feeling that their were millions of others that would benefit from such an easy to use marketing tool so I turned complete focus to the marketing tool instead of my first business….

I was nervous because I wasn’t sure that other businesses needed drag and drop software to help market themselves online.

My nerves quickly dissolved when business owners and marketers just like me found the same success in the tool that I had used. They had so much success, they feared that the Heyo tool would get in the hands of their competitors and would say things like: “Nathan, I don’t want to share this! It’s like an ace in my back pocket when it comes to capturing leads and sales.”

In cases like these, it’s only a matter of time before word starts spreading and people start talking.

There is no questioning that the future of marketing lives in self service software that anyone can use. We look forward to standing proudly alongside small and medium sized businesses that need affordable, easy to use tools to market themselves online. You can tell from the look in our eyes in this video, we’re committed, we’re passionate, and we won’t stop until every small and medium sized business in the world has reaped the growth benefits of using Heyo.

Our commitment stems from our core belief that passionate people plus powerful software is what drives marketing success and business growth, not endless amounts of corporate resources.

Our goal is to provide a tool that caters to a brand new business looking to get started, a mid size business or agency focused on growth, or a market leader looking to empower their evangelists.

If you find yourself looking for a new marketing buddy for the long term, we’d love to welcome you to our family. If you’d like join us, head to our plans page and take advantage the coupon code JOINUS to save 20%.

If you’d like help switching your Wildfire campaigns over to Heyo, give us a call 9am-5pm EST M-F : 540.200.9506



Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.