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Social Media Marketing for Business

strategy Archives - Heyo Blog

Matt Baglia


April 23, 2015

5 Excuses That Are Holding Your Business Back

April 23, 2015 | By | 2 Comments">2 Comments

Every business owner is guilty of making these 5 detrimental excuses. Initially, they may not seem like a big deal, but over time, they really kill your growth potential. Excuses like the ones below will never separate you from the pack. They’ll keep you average at best, and will ruin your long term chance at success.

As the founder and CEO of top text message marketing provider,, I promise I’ve used these excuses dozens of times. But, in order to keep seeing consistent results in my business, I needed to recognize these bad habits and stop them before they became a problem.

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Bryan Kramer


July 18, 2013

5 Ways to Become an “Overnight” Success

July 18, 2013 | By | One Comment">One Comment

An actor gets noticed. A start-up gets acquired. An agency, like the famed Crispin Porter + Bogusky upon launching their ground-breaking anti-smoking “Truth” campaign. Even Justin Bieber, whose YouTube video skyrocketed him to stardom.

All coined “overnight success” for their accomplishments. Even in business, Apple became an “overnight success” more than once, when the right person and going back to the formula was reapplied to launch them into juggernaut status once again.

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Pam Dyer


July 16, 2013

50 Top Tools for Social Media Monitoring, Analytics, and Management

July 16, 2013 | By | 5 Comments">5 Comments

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless social media monitoring tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts.

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Melissa Mazza


June 14, 2013

Infographic: Are You a Marketing Superhero?

Marketers: blasting across channels at supersonic speed, punching through silo walls, answering the calls of customers in distress—what’s not superheroic about them?

They log more air miles than Wonder Woman (impressive, since she owns an invisible plane), form creative ideas out of nothing like Green Lantern, work faster than the Flash, are as impervious to criticism as Superman is to bullets, and innovate like Iron Man.

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Bob Al-Greene


June 5, 2013

30 Overused Buzzwords in Digital Marketing

We’ve all sat through meetings that are teeming with digital marketing buzzwords. Optimization! Synergy! Collaboration! Engagement! While some marketing buzzwords actually have substance (i.e. big data), many people use (and overuse) digital marketing buzzwords just to try to sound smart, when in fact, they have no idea what’s going on.

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Dennis Yu


June 3, 2013

You will buy from CrazySpottedTurkey Software Solutions!

June 3, 2013 | By | 3 Comments">3 Comments

Guess what?

If you’re a consultant or sell B2B, your business name doesn’t matter much. You Will Buy From CrazySpottedTurkey Software Solutions

How unique and fashionable your website design is– doesn’t really matter.

What converts people is raving reviews from existing clients and the trust you engender from colleagues who speak well of you.

Our website is a twitter bootstrap wordpress theme you can buy for $10.

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Douglas Wendt


May 20, 2013

5 Steps to Launch Your New B2B Social Media Program

Growth-oriented business-to-business (B2B) companies are always looking for new ways to reach the marketplace. But with today’s proliferation of marketing channels and avenues, the essential question is how to gain the best return-on-investment (ROI) on your chosen marketing direction.

Social media has evolved into a mature and widely disseminate channel, but the question is how to integrate it effectively into your marketing program, while generating results. Here are five keys to launching a new B2B social media program for your company:

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