April 25, 2013 | By Peep Laja | 2 Comments">2 Comments
We talk about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points quite a bit here.
But what we don’t talk about are outside of the box landing page design strategies you can use to increase conversions right away.
April 24, 2013 | By Maria Elena Duron | 4 Comments">4 Comments
What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products? The truth is that these are simply characteristics developed from a single source – you. Read More
April 19, 2013 | By Nathan | 2 Comments">2 Comments
Many of you have likely heard that Wildfire is discontinuing their self-serve social marketing suite, choosing to move upstream to the enterprise only market.
We feel strongly that this strategy is not ideal if your focus is on empowering all users, regardless of the size of their wallet. Our focus is on leveling the playing field for small businesses , a one man marketing agency, or a solo-proneur trying to market their passions from their home basement. Click “read more” to see how we do this.
April 1, 2013 | By Heather Taylor | 8 Comments">8 Comments
In the nearly two years I’ve been working as a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.
As the years have gone on, I’m not as doe-eyed about the position or the field itself as I was when I first started. Social media is tough. It’s demanding, obsessed with keywords and links and ROI, and often a career position that few people can fully define what all happens in it. It’s not a job for the faint at heart or those looking to do just the bare minimum.
March 27, 2013 | By Marcus Sheridan | 6 Comments">6 Comments
Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an abundance of out-of-place local search phrases. Truth be told, the information that I’ve seen around the web on this subject of how to combine SEO with Content Marketing (Search Content Marketing) on the local level is seriously lacking. Read More
March 5, 2013 | By Megan Totka | 4 Comments">4 Comments
A major challenge for small businesses is figuring out how to properly market their brand without enlisting in the help of others. This is where social media comes into play. In fact, 70 percent of adult social networkers say they shop online, and 53 percent follow a brand.
March 4, 2013 | By Nikko Marasigan | No Comments">No Comments
According to digital business analytics company comScore, there are over 100 million smartphone users in the United States alone as of early this year. In conjunction with that staggering figure, experts estimate that 68.6 million people do their shopping on their smartphones.
The results are evident. Mobile marketing poses a bright future for marketing for small businesses.
