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Social Media Marketing for Business

small business Archives - Heyo Blog

Matt Baglia


June 24, 2015

[Infographic] Top 7 Marketing Channels for Small Business Owners

June 24, 2015 | By | 2 Comments">2 Comments

As a small business owner, you want to invest in marketing methods that offer a great ROI for an affordable price. Never dump marketing dollars into something that just isn’t growing your business. Start out small and measure the results of your efforts. Some marketing channels may not be as effective as others, but that’s exactly why you develop a formula that works for you.

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John Sollars


April 1, 2015

A Blueprint for Creating a Content Marketing Plan for a Boring Brand

April 1, 2015 | By | One Comment">One Comment

If it pays the bills and the business is successful, it surely does not matter if what you sell is perhaps considered a bit boring.

Telling someone that you sell engines for fighter jets might grab the attention more than if you tell them that your business makes toothpicks but even if the product line might be considered just a bit boring, you still need to create an effective content marketing plan.

The world needs more toothpicks that jet engines anyway, so here is a look at how to create a content marketing plan and how to make the most of print technology to spread your message to a wider audience.

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Lauren Wilson


February 16, 2015

How Pure Float Captured 400 new email leads with Heyo’s Do-It-For-Me Service

February 16, 2015 | By | One Comment">One Comment

If you’re a small business owner, you know that time is your most valuable resource. Heyo can save you time creating contests to capture email leads and drive sales, but now we’ve developed a new service that will save you even more time! Heyo’s new ‘Do It For Me’ service is developed for those who might not have the technical know-how, or are too busy to learn how to properly and successfully run a campaign. Read on to learn how Heyo helped a brand new float spa capture almost 400 new email leads.

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Lauren Wilson


February 9, 2015

How Nurture Nest Captured 1,275 Email Leads in the Busy New Year

February 9, 2015 | By | 3 Comments">3 Comments

The holidays and the New Year are always a busy time for everyone, especially small businesses. That doesn’t mean that you need to abandon your strategy for gaining new email leads and boosting engagement on your Facebook page. Read on to find out how a small baby carrier provider based in Australia ran a successful, and simple, Sweepstakes using Heyo.

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Dennis Yu


January 21, 2015

If You Want to Be a Successful Marketer, You Have to Make It about THEM

January 21, 2015 | By | No Comments">No Comments

You’re a busy small business marketer.
You’re no nonsense and care about sales– no time for fluff.

So you have post after post on the social networks trying to drive direct conversions.
Yet these don’t seem to work.

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July 23, 2014

25 Things Small Businesses Need to Know From Facebook’s Q2 Earnings Call

July 23, 2014 | By | 9 Comments">9 Comments

Facebook Earnings Report for Small Business

It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was competing for news feed space with 3 billion engagements generated solely from the tournament.

There are now over 1.28b people and 30m brands using Facebook each quarter. With increased competition for exposure, businesses, especially small businesses with a smaller ad budget, are going to have to get creative to continue expecting exposure from the social network. Read More

John Social


August 2, 2013

9 Essential Google Apps for Business Owners and Marketers

August 2, 2013 | By | One Comment">One Comment

Resourcefulness. As a business owner, Digital Marketer or tech geek, you posses the innate passion to expedite your workload.  Efficiency is a key component in running your business at an optimal level.  It’s 2013.  There’s no excuse for slow-down in the tech age.

If you’re looking to share documents in real-time, monitor the traffic of your website or consolidate your calendars into one central location, look no further.  I’ve compiled a comprehensive list of essential Google Apps for business owners and Digital Marketers.  PLUS, a look into maximizing each one.  These include:

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