March 21, 2013 | By Giancarlo Massaro | 5 Comments">5 Comments
When running a giveaway, either through your own website or through a 3rd party, you need to have a set of predetermined goals in mind so that you have a clear roadmap to success.
March 20, 2013 | By Jon Ostrow | One Comment">One Comment
In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?”
This doesn’t translate so neatly to a social media marketing campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool.
March 19, 2013 | By Elisa Gabbert | One Comment">One Comment
Fancy yourself a content marketer, or want to become one?
Here’s a big fat list of the content marketing skills and tactics you should know before you apply for that content marketer job or update the title on your business cards.
March 18, 2013 | By Brad Friedman | One Comment">One Comment
The very creative people at Desk have put together a comprehensive Infographic detailing how one might run a business from a smartphone with thirteen different apps.
We use several of the apps mentioned ourselves but have mixed feels about running one’s entire business from a smartphone.
March 15, 2013 | By SocialBakers | 7 Comments">7 Comments
March 14, 2013 | By Jim Risner | No Comments">No Comments
Breaking news coming from Google this afternoon, and for fans of Google Reader, it appears daunting.
For those who have chosen to establish residence under a rock, Google Reader is one of the web’s best-known feeds through which users can pull content from various sources around the internet.
Citing a decline in users, Google has announced this afternoon to turn off the stadium lights on its popular RSS feed app on July 1st.
March 14, 2013 | By Jasmine Henry | No Comments">No Comments
Let’s be 100% honest with each other here. No one ever goes on first dates because they’re fun. Sometimes they’re okay, but often they’re kind of awkward and nerve-wracking.
In the best case, both landing pages and first dates are just the beginning of a wonderful, long-term arrangement. Bear with me, but let’s talk about how collecting data through landing pages is really a lot like the first time you go to dinner and movie with someone.
They’ve got much more in common than you think.
