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Social Media Marketing for Business

marketing strategy Archives - Heyo Blog

Jasmine Henry


July 17, 2013

13 Content Marketing Strategy Blogs You Should Be Reading

July 17, 2013 | By | 6 Comments">6 Comments

Your brand is content marketing, whether or not you mean to. It’s nearly impossible to avoid publishing in an era where websites are basically mandatory and social media is quickly becoming ubiquitous. Now, it’s up to you to avoid what Ann Handley refers to as “random acts of content,” and develop a comprehensive content marketing strategy. To inspire your plan for the coming quarter, we’ve curated a list of the smartest content marketing strategy blogs on the block

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Brad Friedman


April 4, 2013

Using Social Media To Engage In The Final Four

More than ever before, social media has made it incredibly easy to engage in March Madness.

The NCAA Men’s Basketball Tournament started last month with the play-in games. And with that, March Madness was officially underway.

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April 3, 2013

Facebook Contest Traffic Formula: 10 Impressions to 49,953,075 Impressions (w/ no $ ad spend)

April 3, 2013 | By | 5 Comments">5 Comments

Look at your calendar for the next seven days.

Facebook is a bottomless time suck for many. If you already realize this, congratulations, you’re ahead of the pack.

The real problems come when you start trying to get strategic about driving traffic, leads, and sales using Facebook.

You don’t have money to spend a fortune on Facebook ads. Traffic “tactics” you’ve heard other places just aren’t working for you.

If you’re wanting to learn how to turn 10 impressions into 49m with no ad spend, click “Read More”…

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Chris Horton


March 25, 2013

Pinterest Users are Sales-Ready: Why Every Business Should Be On Pinterest

March 25, 2013 | By | 4 Comments">4 Comments

Is Pinterest the most sales actionable social network out there?

This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.

Click continue to hear what Ben had to say. It may surprise you…

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Ryan Pinkham


March 22, 2013

Twitter Generates 86% of Leads for B2Bs on Social Media

March 22, 2013 | By | No Comments">No Comments

If you own a small business, you know it’s not always easy to figure out where you should or should not be spending your time on social media.

This is especially true for B2Bs, whose target audience on sites like Facebook, Twitter, and LinkedIn is much different than B2Cs or nonprofit organizations. The challenge for B2Bs is figuring out how to build an engaged audience when clients and prospects are trying to do the same with their own fans and followers.

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Rob Petersen


March 6, 2013

16 case studies prove ROI of mobile marketing

March 6, 2013 | By | 9 Comments">9 Comments

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove the ROI of it.

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?

David A. George


February 21, 2013

3 Reasons Why You Should Integrate a Social Hub onto your Brand Properties

February 21, 2013 | By | No Comments">No Comments

This is a guest post by Tim Sae Koo, CEO of Tint, a simple tool that has helped thousands of brands create social hubs on their brand properties and increase their sales as a result.

Many of us brands today spend a ton of our time engaging with our audiences on social media by creating and sharing relevant content with them.

We share beautiful photos on Instagram, hilarious videos on Youtube, clever tweets on Twitter, and engaging news on Facebook.

But what can you do with that content after it’s been shared and received some likes and comments?

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