July 30, 2013 | By Jessica Fritsche | One Comment">One Comment
70% of B2B marketers use a form of online video with their overall strategies. The science behind it is simple; we as humans naturally relate to voices, faces and movements. And how exactly does that mean dollars for your business?
Cue this infographic, which breaks down why video is vital to your marketing strategy.
July 13, 2013 | By Great Business Schools | No Comments">No Comments
In the blizzard of new social networks and apps that come out daily, one thing stands true. The giant in social networking is still Facebook.
1 out of every 5 page views online are on Facebook.
As a smart marketer, you understand how important it is to understand audience behavior on Facebook, so you can optimize your efforts. This infographic gives a demographic breakdown of who’s using the platform and precisely how they use it.
July 9, 2013 | By Jessica Fritsche | One Comment">One Comment
The Beatles are quite possibly the most influential pop culture icons in history. Their music has reached millions ‘Across the Universe’ and stood the tests of major shifts in the music industry and more importantly, time.
Over the weekend, The Beatles very own Ringo Starr celebrated his 73rd birthday. In his honor, we bring you this special infographic to see what the Beatles can teach us in the internet age about content marketing.
July 1, 2013 | By Jessica Fritsche | 3 Comments">3 Comments
For years brands have been telling stories to attract and retain customers. Believe it or not, this practice known to many as ‘content marketing’ has been around as long as us humans have.
Since the first signs of custom publishing found in cave paintings to the internet content we’re used to in the the 21st century, understanding how content marketing has developed over the years is important in channeling your creativity to push the practice forward. Read More
June 25, 2013 | By Destinee Cushing | 3 Comments">3 Comments
Living on a college budget has conditioned me to always keep an eye out for anything free that will help me accomplish my goals. Well, data visualization is a specialty of mine, so I’ve pulled together a list of free data visualization tools with a wide variety of uses and applications.
Every tool reviewed in this post came from Annie Cushing’s Must-Have Tools Google doc under the Data Visualization tab. The Google doc has fourteen tabs of amazing tools covering all the bases of internet marketing, so definitely check it out.
June 14, 2013 | By Melissa Mazza | No Comments">No Comments
Marketers: blasting across channels at supersonic speed, punching through silo walls, answering the calls of customers in distress—what’s not superheroic about them?
They log more air miles than Wonder Woman (impressive, since she owns an invisible plane), form creative ideas out of nothing like Green Lantern, work faster than the Flash, are as impervious to criticism as Superman is to bullets, and innovate like Iron Man.
May 17, 2013 | By David Rodnitzky | 2 Comments">2 Comments
This is a guest post by David Rodnitzky, founder and CEO of PPC Associates, a digital marketing firm based in the Bay Area and downtown Chicago.
Tons of advertisers are using Facebook’s social networking to push their products. We figured we’d give a little demographic breakdown of just how important friends’ Facebook recommendations are to folks making purchasing decisions. Enjoy!
