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Social Media Marketing for Business

Great Business Schools


July 13, 2013

[Infographic] Facebook: Behind the Numbers

In the blizzard of new social networks and apps that come out daily, one thing stands true. The giant in social networking is still Facebook.

1 out of every 5 page views online are on Facebook.

As a smart marketer, you understand how important it is to understand audience behavior on Facebook, so you can optimize your efforts. This infographic gives a demographic breakdown of who’s using the platform and precisely how they use it.

behind the numbers

Advertising (Top 30 in money spent)

  1. Zynga
  2. Fab.
  3. EA (Video Games)
  4. P&G
  5. AT&T
  6. Financial Services
  7. Experian
  8. Groupon
  9. Wal-Mart
  10. Microsoft
  1. Google
  2. Verizon
  3. Ebay
  4. Unilever
  5. Nestle
  6. Samsung
  7. Dell
  8. Disney
  9. L’oreal
  10. Starbucks
  1. Citi
  2. JPMorgan Chase
  3. Turner
  4. Nike
  5. MasterCard
  6. VISA
  7. McDonalds
  8. Anhauser Busch
  9. HSBC
  10. Ford

Most Popular Industries

  •  Financial Services
  • Software
  • Retail
  • Telecommunications


Women are more active than men on Facebook. North America women aged 18-24 are the most common Facebook Demographic. Both men and women prefer pictures of women rather than pictures of men on Facebook. Women upload and are tagged in 2x more photos than men.

Most Popular Facebook Games

27 Million users bought virtual goods through Facebook payments in 2012 – Totalling $810 million!

  • Garden of Time (Playdom)
  • The Sims Social (EA)
  • Cityville (Zynga)
  • Double Down Casino (Double Down)
  • Indiana Jones (Zynga)
  • Words with Friends (Zynga)
  • Empires and Allies (Zynga)
  • Bingo Blitz (Buffalo Studios)
  • Slotomania (Playtika)
  • Diamond Dash (Wooga)

Established Markets

  • North America is moving towards saturation point at 50.3% of population
  • 27.5% of Europe uses Facebook
  • Europe is 12% of the world population
  • That leaves 83% of the world as a largely untapped client base
  • North America is only 5% of the world population
  • That leaves 83% of the world as a largely untapped client base

Emerging Markets

 Percentage of Facebook Users
 Percent of World Population
The Caribbean
 South America


This infographic was originally published by Great Business Schools. Reprinted with permission.