A Blueprint for Creating a Content Marketing Plan for a Boring Brand
April 1, 2015 | By John Sollars | One Comment">One Comment
If it pays the bills and the business is successful, it surely does not matter if what you sell is perhaps considered a bit boring.
Telling someone that you sell engines for fighter jets might grab the attention more than if you tell them that your business makes toothpicks but even if the product line might be considered just a bit boring, you still need to create an effective content marketing plan.
The world needs more toothpicks that jet engines anyway, so here is a look at how to create a content marketing plan and how to make the most of print technology to spread your message to a wider audience.
